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Best Buy’s ‘Black Friday in July’ Takes on Prime Day

$70 at Best Buy
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Apple AirPods (2nd generation) with charging case: $70

Save $60

$550 at Best Buy
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De’Longhi Magnifica Evo Coffee and Espresso Machine: $550

Save $250

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It’s Prime Day, but that doesn’t mean Amazon is the only retailer offering huge discounts. Best Buy, Walmart, Target and other places are all holding their own sales to lure high-dollar shoppers. Best Buy is particularly popular with big discounts on TVs, laptops, earbuds, games, appliances and more during its “Black Friday in July” promotion.

This story is part of Amazon Prime DayCNET’s guide to everything you need to know and how to find the best deals.

My Best Buy Plus and Total members can get an extra discount on select discounted items, bringing prices down even further. If members place an order of $500 or more between July 15 and 17, they’ll also get a $50 bonus. We’ve searched high and low to bring you the best deals we could find from Best Buy’s anti-Prime Day sale. Keep checking back here, as we’ll continue to update this list regularly to bring you the best deals.

Look at this: Amazon Prime Day 2024: Shopping Tips and Special Offers

Best Buy anti-Prime Day tech deals

If you want it all, this is the laptop to reach for. It has a massive 16-inch display, the blazing-fast M3 chip, and 18GB of memory. And it’s $500 cheaper.

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A 75-inch TV from a top brand for under $500? Now that’s a good price. The Toshiba C350 Fire TV has 4K resolution, a Regza engine to power its high performance, Dolby Vision HDR, Dolby Vision Atmos, a bezel-less design, and most importantly, that massive discount.

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A $60 discount on a pair of Apple AirPods is not to be missed. This is the lowest price we’ve ever seen, so if you’re in the Apple ecosystem and need a new pair, now is a great time to buy.

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Read our Apple AirPods 2019 review.

Look at this: What Not to Buy on Amazon Prime Day

Best Buy anti-Prime Day gaming deals

Never worry about storage with this 2TB Seagate solid-state drive. With a built-in heatsink, all you need to do is install the SSD into your PS5 and never have to delete video games from your hard drive again. It also improves gaming performance thanks to faster read speeds.

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After 12 years of on-and-off development, the long-awaited Dead Island sequel finally arrived on modern consoles with a story set in a zombie-infested Los Angeles. The action RPG is now discounted, saving you a cool $10

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Best Buy Anti-Prime Day Kitchen Deals

A great toaster at an even greater price. This limited time offer drops the Bella Pro to just $25. Not only is it an extra-wide model, but you also get an anti-jam function to keep food from sticking, six browning settings for your toast, and an automatic shut-off to stop the heat.

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Make your morning coffee faster (and cheaper) with the De’Longhi Magnifica Evo. The machine includes several one-touch recipes and a way to save your custom coffee order. Now reduced by a whopping $250, this is a much more affordable way to get a top-of-the-line model.

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LG is one of the top brands, and this smart stainless steel refrigerator is a whopping $700 cheaper. At 26.5 cubic feet deep, it has a sleek minimalist design, ThinQ Care to keep the appliance in top condition, a built-in ice maker, LED paneling, and LG Linear Cooling and Door Cooling Plus to keep food fresh for twice as long.

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Best Buy Anti-Prime Day Deals for Home & Outdoors

This ivory and taupe rug has an interesting geometric pattern, but the neutral colors make it fit into any interior. It’s heavily discounted by over $120.

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Get smooth, sleek hair in less time and with less damage with this premium straightener from Dyson.

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When is Best Buy’s Black Friday Sale in July?

When Amazon started Amazon Prime Day, other companies started hosting July deal events to compete with them. Best Buy is one of them and started Black Friday in July. This year, the The Best Buy Black Friday event in July will take place from July 15th to 17thoverlap with Prime Day. Best Buy may have deals on some brands that aren’t on sale for Prime Day, and others that are matched at Amazon. Don’t forget that My Best Buy Plus and Total members can also score exclusive savings at Best Buy.

Is Best Buy’s Black Friday July Sale the Best Time to Buy Tech?

In addition to deal times like the real Black Friday in November, Best Buy’s Black Friday in July anti-Prime Day sale has some of the best deals of the year on TVs, laptops, earbuds, appliances, and more. Many of the most popular brands are included in this sale, including Apple, Nikon, Samsung, Microsoft, and more. If you don’t want to wait until November to upgrade your tech, now is the time.

How We Choose Anti-Prime Day Deals

Many of us here at CNET have been covering shopping events for more than five years, including Black Friday, Prime Day, Memorial Day and countless other shopping events. In that time, we’ve learned how to spot the best deals in a sea of ​​thousands of superficial offers and scams, and we only show you the best deals from trusted retailers.

We look for real discounts, quality reviews, and remaining sales time when choosing laptop deals to show you. We have a team of dedicated experts who have tested hundreds of smart home devices to ensure we only bring you the best of the best.

  • Real discounts mean real savings. We check the price history of products listed as on sale so we know when it’s a case of an inflated list price rather than a real discount.
  • Quality reviews and testing are super important for any product and especially when it comes to the laptop you are going to use every day. A discount is not worth it if it results in a sub-par product experience, no matter how much you saved.
  • The remaining sale time is also important. Some deals are short-lived or limited in stock. If that’s the case, we’ll let you know in advance so you don’t come back to the deal later and be disappointed.

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