Boot Takes Second Place in Global Wearable Device Shipments in Q3 2023: IDC
Global wearables shipments grew 2.6 percent year-on-year in the third quarter of 2023, according to a recent report. Global wearables shipments reached a record high in the quarter. Shipment volumes in Q3 2023 surpassed those recorded in Q3 2022 and Q3 2021. The growth is said to be the result of smaller brands entering the market and newer categories, such as smart rings, entering the race.
a report According to the International Data Corporation (IDC) Worldwide Quarterly Wearable Device Tracker, total wearable shipment volume in Q3 2023 was recorded at 148.4 million units, resulting in an increase of 2.6 percent year-on-year. It surpassed the shipments of Q3 2022 and Q3 2021, which were 142.1 million and 144.6 million units, respectively.
One notable development identified in the report is Boat’s rise in market share and unit shipments. The wearables maker, owned by Imagine Marketing, shipped 14.3 units in the quarter, accounting for 9.6 percent of the market share, second only to Apple, which shipped 29.9 million wearable units, resulting in a leading market share of 20.2 percent. Xiaomi and Samsung had market shares of 7.8 percent and 7.2 percent, respectively, with 11.6 million and 10.7 million units shipped.
Earlier this year, Boat launched its Smart Ring in India for Rs. 8,999. The wearable is said to monitor various health parameters including heart rate, blood oxygen saturation (SpO2), sleep and body temperature. It can also be used to make SOS calls.
Samsung, one of the world’s leading OEMs, is also said to be working on a smart ring. This is said to be the highlight of the 2024 Galaxy Unpacked event, likely to be held on January 17 in San Jose, US. The name of the rumored wearable is not confirmed yet, but like most fitness trackers, this smart ring is also expected to track, measure and monitor the user’s health, fitness and sleep-related data.
