Bumble, the popular dating app from Match, could soon be getting an update with new artificial intelligence (AI) features. The company’s CEO reportedly revealed that the company plans to integrate AI features on a deeper level, helping users create profiles and start conversations with new matches. These plans were reportedly discussed at Goldman Sachs’ annual technology conference, and several new features were detailed. Notably, Bumble added an AI feature to detect spam, scams and fake profiles earlier this year.
Bumble is working on new AI features
TechCrunch reports that Bumble CEO Lidiane Jones announced the integration of AI features at Goldman Sachs’ annual technology conference. Jones had previously announced the features during an investor call that also discussed the company’s second-quarter financial results, the publication said.
Jones reportedly mentioned an AI-powered photo picker tool that would recommend the best selfies to add to a profile. The AI would be able to access a user’s camera folder in the gallery app and suggest images from there. Notably, a similar feature called Photo Selector was released by competitor Tinder earlier this year.
Bumble’s CEO also suggested at the conference that the company is building new features that help users create profiles and initiate conversations with new matches, the report said. “We want to keep the bar high for profile creation, but we want to reduce the friction that users experience,” TechCrunch quoted Jones as saying.
Bumble previously rolled out an AI-powered feature to its friendship-focused platform, Bumble for Friends. The ice-breaking feature uses AI to suggest the first message that matched users can send each other. These suggestions are based on information users provide in their profiles.
Separately, the company in February released an AI feature called Deception Detector, which can identify and block spam, scams, and fake profiles before members encounter them. The company claimed the tool can reduce instances of these incidents by as much as 45 percent.
