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Channel 10 boss admits project is widely seen as ‘unfair and balanced’

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Channel 10 boss admits The Project is widely seen as ‘unfair and balanced’ – but says controversial panel show won’t change anytime soon

Channel 10’s The Project has long been accused of having a leftist agenda.

But on Sunday, the network’s chief executive said the controversial panel show won’t change anytime soon.

Beverley McGarvey, the Executive Vice President of Paramount Australia, said: TV tonight the show is ‘as balanced as can be’.

The Channel 10 boss admitted the project is widely seen as “unfair and balanced” but said the controversial panel show won’t change anytime soon. Pictured Waleed Aly

“I think there’s a perception of the show that’s not fair and balanced,” she said.

“Sometimes when you see a certain headline about something you think was said in The Project while you’re reading the story, it’s very different.”

Beverley went on to say, ‘We are as balanced as we can be and get support from a wider group of media for the show.”

Beverley McGarvey (pictured), the Executive Vice President of Paramount Australia, told TV Tonight the show is 'as balanced as possible'

Beverley McGarvey (pictured), the Executive Vice President of Paramount Australia, told TV Tonight the show is ‘as balanced as possible’

Beverley continued:

Beverley continued: “We are as balanced as possible and get support from a wider group of media for the show.” Pictured Waleed Aly and Lisa Wilkinson

The Project has long been accused of left-wing bias, with a leading TV commentator last year saying its “awakened” agenda was driving viewers away.

Rob McKnight, a former Channel 10 manager who now runs the industry website TV Black boxsaid in August 2021: ‘The project is very awake and that is not in line with mainstream Australia.’

“My view is that most Australians are centre-right in their politics and that’s why talkback radio is doing so well,” added McKnight.

The project has long been accused of left-wing bias, with one leading TV commentator saying its

The project has long been accused of left-wing bias, with one leading TV commentator saying its “awakened” agenda is scaring viewers away. Pictured (L-R): Tommy Little, Peter Helliar, Hamish Macdonald, Carrie Bickmore, Waleed Aly, Lisa Wilkinson and Gorgi Coghlan

“But The Project skews too far to the left and doesn’t reflect Betty from Bankstown or Irene from Ipswich. It really feels Melbourne inside and not recognizable.’

He said the presenters are all “great talent,” but at one point “the show just stopped connecting” with the mainstream — “and that kills any brand.”

McKnight, who has worked for all three commercial TV networks, went on to say that The Project has always stood out by setting the news agenda each week.

But nowadays ‘no one pays attention’.

Rob McKnight, a former Channel 10 manager who now runs industry website TV Blackbox, said in August 2021: 'The project is very awake and not in line with mainstream Australia'.  In the photo: Hamish Macdonald and Lisa Wilkinson

Rob McKnight, a former Channel 10 manager who now runs industry website TV Blackbox, said in August 2021: ‘The project is very awake and not in line with mainstream Australia’. In the photo: Hamish Macdonald and Lisa Wilkinson

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