CNN is getting ready to launch a streaming service. Again.
Three years after CNN’s parent company killed The long -awaited (and very expensive) CNN+ Service shortly after it has been released, the news network will introduce a new streaming product this fall that packages live and on-demand programming.
Mark Thompson, the chief executive of the company, told employees about the service in a city hall meeting on Tuesday afternoon. Some details about the service remain unclear, including prices and an exact release date. But Mr Thompson said that the new service would be linked to the recently introduced subscription product of the company, which gives paying members unlimited access to articles placed on CNN.com.
CNN also hurts to prevent them from alienating its most valuable customers: traditional cable distributors. Those customers have free access to CNN’s streaming service.
Alex Maccallum, CNN’s Executive Vice President of Digital Products and Services, said in a statement that bundling the video service with CNN’s existing digital subscription product “will enable the most to get the most from CNN in a seamless and simple way.”
Just like most other news organizations, CNN tries to find new sources of income as the traditional company purchases. Earlier this year Mr. Thompson said An interview That the “future perspectives of the company will not be good”, if CNN does not follow his audience to new platforms “with real conviction and scale.”
Mr. Thompson, who previously led a digital turnaround with the New York Times, has focused on the digital company of CNN since he joined the company in 2023. Investments in digital efforts are partially fed by an investment of $ 70 million from Warner Bros. Discovery, her parent company.
Mr. Thompson hired Mrs. Maccallum, a former director of the Times, to lead the digital push of the network in the network and intend to add 200 digital focused employees this year. The network dismissed around 200 employees who concentrated earlier this year on his traditional TV activities.
CNN’s new service does not look like CNN+, it failed $ 300 million spectacular trips in streaming that was filled with known news and entertainment personalities. The new service will be more undressed and is similar to the traditional cable experience of the network, although no exact replica. Subscribers also have access to a library with original shows and documentaries.
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