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Ex-Sunrise star Sam Armytage to promote Sydney spring races

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Sam Armytage’s new role with Seven: Ex-Sunrise presenter, 46, is parachuted into plum race track to steal the spotlight from Ten’s Melbourne Cup

Samantha Armytage will be used to heavily promote Sydney’s racing carnival, according to a report in the Australian.

The Australian’s social diary claims it has been told NSW race boss Peter V’landys wants Seven, the Sydney racing rights holder, to publicize the carnival.

Seven insiders say Sam will be used to promote the $10 million Golden Eagle Stakes on Seven, to compete against Ten’s coverage of the Melbourne Cup.

Ex-Sunrise star Sam Armytage (pictured) is set to promote the Sydney Spring Racing version of the Melbourne Cup, according to The Australian this week

That race will take place on October 29, a few days before the Melbourne Cup.

It comes after a talk that Sam would replace Tracey Grimshaw as the anchor on A Current Affair.

But Seven quickly quashed those rumors.

The Australian's social diary claims it has been told that NSW racer Peter V'landys wants Seven, the Sydney racing rights holder, to raise the carnival's profile.  Pictured: Sam Armytage

The Australian’s social diary claims it has been told that NSW racer Peter V’landys wants Seven, the Sydney racing rights holder, to raise the carnival’s profile. Pictured: Sam Armytage

A spokesperson for Seven clarified that Armytage will remain under contract with Seven for the next 18 months.

Sam is currently appearing as a guest on the reality dating show Farmer Wants A Wife to help singles find love.

Sam recently gave an insight into her life in the Southern Highlands, after stepping out of the spotlight.

Seven insiders say Sam will be used to promote the $10 million Golden Eagle Stakes to compete against Ten's coverage of the Melbourne Cup.  The race is in October

Seven insiders say Sam will be used to promote the $10 million Golden Eagle Stakes to compete against Ten’s coverage of the Melbourne Cup. The race is in October

“We have horses and there is always something going on,” Sam, 46, recently told TV Week.

“I like to use the chainsaw and I drive the bobcat and the tractor. But not the bulldozer – it’s too big and scary.’

Sam says she and Richard, 60, fell in love at first sight, but he had never seen her on Sunrise, which she presented at the time.

Samantha recently gave a rare insight into her quiet rural life with husband Richard Lavender on TV Week.  Both pictured

Samantha recently gave a rare insight into her quiet rural life with husband Richard Lavender on TV Week. Both pictured

“I knew right away that Rich was grounded and an earthy type. I liked that he had no idea who I was, and I loved his blue eyes,” she said.

Sam added that her role as a matchmaker on Farmer Wants a Wife is perfect because it reflects her own experience.

“The show is basically my life, moving to the country for love,” she said. “I loved being asked.”

The former Sunrise host says the couple is

The former Sunrise host says the couple is “always busy” on the farm. “We have horses and there is always something going on,” she told TV Week

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