Be careful what you wish for, America! Fans call for RYANAIR to come to US after budget airline became a TikTok hit with ironic videos mocking customers and rival airlines
- Ryanair has struck a chord with Gen Z users on TikTok, where it has 1.4 million followers
- The lighthearted videos mock passengers, its rivals and its own service
- US TikTok users have begged the airline to come to the US
- But European users warned the airline has ‘bumpy’ landings and expensive costs
For many, Ryanair is synonymous with budget tickets and patchy customer service.
But the airline has found a new generation of fans on TikTok — on both sides of the Atlantic.
The Irish low-cost airline has struck a chord with Gen Z users of its video-sharing app, where it has 1.5 million followers and over 41.9 million likes, making it the largest aviation brand on the platform.
Virgin Atlantic has 74,500 followers and 1.1 million likes, while easyJet is left with just 17,000 followers. British Airways does not have a TikTok account.
The videos, which mock passengers, rival airlines and their own service, have proven to be a particular hit with users in the US and Asia, who have called on Ryanair to expand its flight routes so they can experience the airline after seeing it on their website. discovered the app.
Ryanair has struck a chord with Gen Z users of its video sharing app, where it has 1.5 million followers and over 41.9 million likes, making it the largest aviation brand on the platform. Some are staffed, like the one above. Left, employees doing a dance routine
Most are based on Ryanair planes with the social media manager’s eyes and mouth on top of the plane (see above). They are responding to the TikTok trends
The videos, which mock passengers, rival airlines and its own service, have proved particularly popular with users in the US and Asia, who have called on Ryanair to expand its flight routes.
One wrote: ‘I am literally moving countries to support Ryanair.’
Another US user added in response to a video: ‘This is amazing and I can’t even fly Ryanair in the US.’
A third wrote: ‘I don’t live in Europe so I will never fly with Ryanair, but because of this account it is my favorite airline.’
However, European users are quickly keeping their expectations in check, with various reports of slow refunds, flight cancellations and bumpy landings.
One posted: ‘Queen of TikTok, but not queen of the sky.’
Not afraid to target rivals, Ryanair called out United Airlines (right) as it tried to emulate the signature Ryanair aesthetic (seen left)
Ryanair mocked Virgin Atlantic for being “middle” – a slang term for mediocre in a recent video (right). To the left, a video making a joke about flying to the US, sparking pleas from US fans
Ryanair in a recent clip (above) targeted short passengers who complained about the lack of legroom. While most followers praised the joke, some claimed they would boycott it
Someone wrote on a video of flight attendants filming a plane full of passengers and quipped, ‘Is this why my plane was late?’
Ryanair videos poke fun at passengers, other airlines or the company itself, using the dances, sounds and trends that are popular in the app.
Some feature cabin crew and Ryanair personnel, but most are based around Ryanair aircraft with the social media manager’s eyes and mouth on the nose of the aircraft.
The most recent video mocks Ryanair customers who complain about paying for a suitcase after buying a ticket for less than 10 euros. The caption reads ‘Dear how else can I bank, I’m sorry’, with a trendy term for making money.
Another video mocks brief customers complaining about the lack of legroom, captioning “Man thinks he’s in the NBA.”
Meanwhile, Virgin Atlantic has been mocked for being “middle” — short for mediocre — and United Airlines was named when it tried to replicate Ryanair’s signature aesthetic.
In a recent interview, Ryanair’s Head of Social, Michael Corcoran, explained that he believed the TikTok brand’s success was due to the decision to ‘lose the corporate tone of voice’.
He added: ‘We have conditioned social media to be a dumping ground for every bit of information available to us – Ryanair wants to stand out and avoid clutter.’
European users warmed the landings were ‘mid’ – a slang term for mediocre – while others pointed to the skyrocketing cost once aboard