Fashion fans compare new £49.99 Zara dress to Dobby’s frayed elf tunic
ZARA is known for its innovative fashion trends.
But it looks like they’ve gone a little too far with one of their latest offerings.
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In fact, fashion fans are so taken with the £49.99 crinkled midi dress that they’re comparing it to the distressed tunic worn by Dobby the house-elf in Harry Potter.
One style queen, also known as the Fashion Menace, went to TikTok to share a video of the dress on a mannequin in the store.
And on top of the video she used a sound clip of Dobby in the Potter films, where he says, “Master gave Dobby a sock!”
She shared the video to TikTok next to the hashtags #dobby #dobbyisfree #zara #zara2024 #fyp #foryou #whatisthis #dobbythehouseelf.
The comments on the video were almost immediately filled with hilarious comments from people about the dress.
“It gives the possibility of parting the Red Sea,” someone wrote.
“A fitted sheet that I was too lazy to fold!” added another.
“It’s a bit airy-fairy. It’s been in the laundry basket for a few weeks, but you don’t have any clean clothes anymore, so you put a cold sore on it and wear it when you walk the dog anyway,” giggled a third.
“It just really looks like Dobby’s outfit, but in a yassif jacket,” said someone else.
“I don’t need to pay £50 to look like I’ve slept in those clothes,” insisted another.
“Why is it medieval?” someone else asked.
“Is this a joke?” asked another
To which the fashion attacker replied: “Unfortunately not.”
“Why is it already wrinkled?” another wondered.
As someone else wrote: “Someone at the meeting said periwinkle and the others wrote pre-wrinkle or something?”
“Really, who came up with this?” the poster replied.
Why is Zara so popular?
Zara was founded in Spain in 1975 and opened its first store in the UK in 1998. It remains one of the most popular stores on the high street, but why?
Instead of producing larger quantities of a particular item, Zara would focus on producing more items.
Some statistics suggest that Zara releases 24 trend-led collections each year, 500 designs per week and almost 20,000 per year. Other estimates put production levels at 450 million garments per year.
Even if a style sells out very quickly, there are new styles ready to take the space. This means more choices and a greater chance of doing well with consumers.
Zara only leaves the designs in the store for three to four weeks. This keeps the consumer visiting the store or website. If they are just a week too late, the clothes of a certain style or trend are sold out and replaced by a new trend.
At the same time, the continuous renewal of the lines and styles in the stores ensures that customers come to the stores more often.
“How can this not be an accident?”
“In my country we use these to mop the floor!” another commented.
“I’m trying to convince my mom that wrinkled clothes are fashionable so I don’t have to iron my clothes,” said someone else.
“My mom would definitely try to fix it,” laughed another.
As someone else wrote: “You know, a millennial took over the job because he refused to iron and called it ‘trendy.’”
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