Follow the difference! Bitter row bursts out like a high -flying couple behind the popular fashionable Sabbi is accused of copying designs
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A group of Australian artists and makers have united to one Golden coast Fashion label that promotes ‘kindness’ from copying their designs and bullying.
They have produced a catalog of artworks that, according to them, has been copied or reworked in designs that were subsequently sold by fashion brand Sabbi.
The row broke out after the Australian artist Tahnee Kelland hit at Sabbi-MEDE founder Ash Tardrewe after she had one of her original $ 3,000 works of art of two mermaids in a horses in one Instagram video.
Other artists have since emerged to accuse Sabbi of using their designs.
Kelland admitted that she was nervous to pronounce because of the potential recoil of Sabbi’s Big Fanbase.
“I knew it would blow up and I don’t like drama, I don’t like this, I mean, I love drama for other people, but not me,” she said.
“I knew it would be big because Sabbi had such a big supporters, but it felt wrong, it felt really wrong to remain silent and I also wanted to show my son that is not what you do with bullies. You don’t copy it. ‘
Although Kellard has no confirmation, her artworks were unreadable because of her new range, she says she has good reason to believe that this is the case.

Australian artists claim that Sabbi, run by husband and woman -Duo Jason McDonnel and Ash Tardrew (above), have a history of copying designs

The Australian artist Tahnee Kelland (above) struck in Sabbi after they saw them painting about her original $ 3,000 works of art in an Instagram video

Tahnee Kelland admitted that she was nervous to express herself after her artworks (above) was painted because of the possible recoil of Sabbi’s large fan base

Co-founder of Sabbi Ash Tardrew is shown to paint on the original artwork of Tahnee Kelland on the Sabbi Instagram account
“The thing that I am upset of is that my beautiful artworks are being destroyed before my eyes,” Kellard told Daily Mail Australia.
‘I feel it is because Sabbi thinks I have copied their aesthetics from the Vlamouw.
‘The only reason I say this is because I shared a taste of it, only a close -up of flames on sleeves, and that day they didn’t stick to me and kicked me out of their fan page.
“They think I copied their work, but they didn’t invent that look and they are not someone at whom I look at inspiration.”
Sabbi, run by Tardrew and her husband Jason McDonnel, exploded in popularity within a few months after their launch of oversized comfortable ‘Mum Friendly’ Gear in 2023.
The brand gained a dedicated following and was supported by celebrities, including Celeste Barber and Domenica Calarco.
Since then, the owners have been showing off lifestyle on Instagram that flies around the world while they are celebrating their success.
“Here at Sabbi we are great in energy, so we wanted to create a brand that balances streetwear, vintage and a great comfort, together with clear and positive energy,” says their website.
But hours after receiving a return for their now deleted video with the fact that Tardrew’s illustrations were painted, McDonnell posted a photo with a card with the text ‘no 1 line f ** k what they think’.

The T-shirt designs that Kelland believes have fueled the feud with Sabbi. The Sabbi design is on the left, Kellard’s design is shown on the right

Hours after receiving a return for their video, Sabbi co-founder Jason McDonnell posted a photo with a card with the text ‘no 1 line f ** K What they think’

This T-shirt slogan appeared on the back of a Sabbi shirt (right) in September 2024 page, but the same slogan was used by dressed in Lala (left) 2020

Ruby Allegra launched her You Deserve Joy (left) print four years ago, Sabbi came out with their shirt set, not long after launching their brand in 2023 (right)
The American dressed in Lala owner Lex Nevin said she sent photos of the Sabbi shirt with the same slogan as her popular design.
“Unfortunately I was not fast enough to get this phase in a trademark, but I think most people know we were the original, because we dropped the original tee in 2020,” she told Daily Mail Australia.
“It’s not cool at all. Everything is inspired by something, but you have to take that inspiration and make your own magic. That’s the secret, people can feel it too. ‘
The Australian artist Ruby Allegra who had her print changed into a sold -out shirt for Sabbi’s range said that she felt “hurt and not respected by their contempt for ethical creative practices.”
“They … try to avoid the right and right responsibility for their behavior,” she said.
Noosa Heads artist Jacob Pedrana received several messages after a similar design in his 2021 Rodeo paintings appeared on a Sabbi T -shirt in February.
Pedrana has had to deal with it for years.
“I feel sorry for emerging artists who start and this happens to them,” he told Daily Mail Australia.
“It’s not fair on their creativity and can really get you down.”

Jacob Pedrana series was launched in 2021 (left) and Sabbi’s in February 2025 (right)

The image of Mombasa Kenya was put into use in private in the mid-20th century (left) in use by the hotel and was launched in February 2025 (right) on the T-shirt of Sabbi (right)

Sabbi launched this Mermaid design (right) earlier in the year, but the original (left) is by artist Werner Klemke and appeared at the front of a magazine
Kelland’s message led to a fire storm on Tiktok with dozens of videos and hundreds of fans who weigh the controversy.
“What should I do with my Sabbi clothing now, I just got them for Mother’s Day?” A woman asked in a video with people in the commentary section that encouraged her to throw them away.
Many viewers also defended Sabbi’s right to paint about something for which they have paid and possess, but according to the Australian copyright legislation it is a gray area.
If you buy art, you do not give the legal right to deface, adjust or destroy it.
“It is the pot that the kettle Black calls because they (Sabbi) do not have original designs, they have immediately torn and accuse others,” former Sabbi customer Ali Caley told Daily Mail Australia.
“They have tried to call Tahnee, but it has failed a counterproductive because it is Sabbi that has designs that look very similar or direct copies as other artists.”
Caley, who had been an old customer and a fan of both brands, said she would no longer wear Sabbi clothing.
“I’m not even going to sell them, I put them in the trash,” she told Daily Mail Australia.

The American Lindsey Gurk launched their Get Your Pink (left) in 2022 with marketing around mothers who lose themselves after having children. Sabbi launched their Got My Pink Back T-shirt (right) two years later in July 2024, with the same background story.

The popular American artist Sam Larson’s Mermaid Cowgirl (left) of February 2024 was compared to Sabbi’s Flying Mermaid (right), which they launched in July 2024

The founders of Sabbi share their lush lifestyle on social media
‘It was a disgusting act of bullying, Sabbi bought an original artwork from Tahnee and has made her art unreadable, it is humiliating.
‘You cannot preach friendliness and inclusiveness if you do this. It is calculated and cruel. ‘
In a statement, Sabbi said: ‘We know that art and creativity are so personal and that all art – and all artists – must be respected.
‘Sabbi was always about joy and self -expression, and we have cast that spirit in every collection since day one.
‘We are loud and proud of our sources of inspiration, including vintage posters, T -pieces and music.
‘We also often see artists who have imposed inspiration through our creations that we welcome.
‘Style trends are exactly that: trends. However, we would never consciously infringe the copyright of an artist.
‘As makers, we regularly see companies such as Temu plagiarize the Sabbi brand, and it’s just not something we would ever do.
‘This community is so important to us. We carefully reflect on the feedback that is shared and will continue with kindness and respect. ‘
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