Frightening moment ABC’s 7.30 is hijacked by a ‘deepfake’ reporter live in the air
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- ABC Reporter creates AI ‘Deepfake’
- His parable is used to Dodgy Ads
ABC 7.30 Host Sarah Ferguson has been brought to the ground by a ‘deep vague‘ Ai Version of one of the showers of the show live in the air.
Ferguson introduced the Thursday evening segment with a warning that AI-produced videos from doctors and celebrities were used to mislead Australians to buy unproven supplements.
One of the doctors whose parable was used was the ABC’s own Norman Swan.
“Norman, welcome to 7.30,” Ferguson said when she crossed to the reporter.
“Thank you Sarah, it’s a pleasure to be here tonight to talk about Deepfake foundation that hardened vulnerable patients,” said Swan.
“This scam becomes incredibly convincing.”
The real Norman Swan then stepped into the frame and revealed that a fake, AI-generated version of him had spoken with Ferguson.
“In fact so convincing that you probably had trouble acknowledging that I am,” said the real swan.

ABC 7.30 -Gastheer Sarah Ferguson (shown) is planned by a ‘deepfake’ AI version of one of the reporters of the Show Live Air

The real Norman Swan (depicted on the right) then stepped into the frame and revealed that a fake, AI-generated version of him had spoken with Ferguson

One video on Facebook contained a fake Adele who spoke about losing weight thanks to a supplement that she claimed was recommended by Swan
The frightening AI-generated version of Dr. Swan contained two noses.
He explained that fraudsters increasingly used his identity to sell ‘Dodgy supplements’ online.
One video on Facebook contained a fake rebel Wilson who spoke about losing weight thanks to a supplement that she claimed was recommended by Swan.
Another video followed the same formula, but with the singer Adele.
The fake videos were surprisingly easy to make, as Swan discovered in an interview with Sanjay JHA from Unsw’s School of Computer Science and Engineering.
Mr. Jha, who uses AI for educational purposes, showed that only an internet connection, a laptop and some free software were needed to clone’s voice and appearance.
The professor was quickly able to produce a depth of Zwaan while he was watching.
But the technology could have serious consequences, with diabetes patient David Bell, from Melbourne, who told the show that similar content online had persuaded him to stop taking his prescribed medication, metformin and instead take a supplement.
Metformin is an effective drug to treat Diabetes Type-2 and helps prevent blindness and kidney damage.
“I am angry with myself because I have fallen for it, but you are an authority,” Mr. Bell told Swan.
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