From ‘me-mooning’ to ‘nostalgications’ – the eight hottest travel trends for NEXT YEAR have already been identified

Have you booked your holiday for 2025?

If you’re looking for a trendy getaway, you might consider a me-mooning, a nostalgic event or an ex-cursion.

These are among the eight most popular travel trends identified Hilton’s Trends Report 2025where 13,000 adults from 13 countries and 2,000 British travelers were surveyed about their travel preferences.

The trends, Hilton says, will “influence how we vacation next year.”

Read on to see what type of holiday suits you best, from a solo trip that’s ‘all about you’, to ‘going on a family holiday you took as a child’ and travel to help with breakups.

Hilton’s 2025 Trends Report surveyed 13,000 adults from 13 countries and 2,000 British travelers about their travel desires – to reveal the hottest travel trends for 2025

THE LARGE SLEEPING DISTRIBUTION

As the world increasingly prioritizes a good night’s sleep, ‘sleep separation’ – confidently becoming independent of your bed from a loved one – is proving popular.

In the survey, 59 percent of people say they sleep better alone and 33 percent prefer to sleep in a separate bed next to their partner when traveling.

Nineteen percent actually booked separate beds, while 11 percent even booked different rooms.

Nearly half (47 percent) do this to ensure they get a better night’s sleep and 28 percent simply claim to have different sleep preferences.

ME-MOONING

Solo travel shows no signs of slowing down, with 34 percent of respondents yearning to embark on a solo adventure before the end of 2025.

As social media feeds become increasingly flooded with honeymoon and babymoon posts – #honeymoon has over nine billion views on TikTok and #babymoon has over 571 million views – in response, a new trend is emerging: the ‘ me-moon’.

Instead of following the crowd, 23 percent are embracing their own “main character energy” with a solo me-moon.

But it’s not just about insulation. Twenty-one percent of those who want a me-moon are out to meet new friends, while 12 percent are looking for a little romance along the way.

NOSTALGICATION

The report shows that 45 percent of Britons indulge in nostalgia: taking their children to destinations they visited as children. Meanwhile, 47 percent actively choose to return to their childhood holiday destinations with their own little ones to reminisce and pass on shared experiences.

Additionally, 51 percent of adults now choose to take their children based on the places they always dreamed of exploring when they were young, the trends report said.

KIDCATION

Hilton’s 2025 Trends Report shows that 60 percent of British travelers actively choose a holiday based on their child’s needs and interests

“Welcome to the age of kidnapping,” Hilton says.

Family holidays are increasingly determined by the interests and preferences of the youngest members, influencing not only where Britons go but also what activities they do, the research found.

Hilton’s 2025 Trends Report shows that 60 percent of British travelers actively choose a holiday based on their children’s needs and interests, while 58 percent plan an itinerary around what their children love. Fifty-two percent even let their little ones choose the restaurants, according to the survey.

DINK-URY DESTINATIONS

The research shows that 51 percent of people aged 18 to 34 don’t even want to think about how much money they spend when they’re on holiday

The report shows that 64 percent of British Zillennials [Gen Z and Millennials] want to enjoy the most beautiful things on holiday.

In fact, 51 percent of people between the ages of 18 and 34 don’t even want to think about how much money they spend when they’re on their hard-earned trip. Not to mention that 79 percent will spend more to ensure they have the best time. The survey shows that 45 percent of travelers are willing to spend money on a room upgrade, which amounts to 51 percent of prices. [double income, no kids couples].

Savvy travelers are also using loyalty programs such as Hilton Honors to earn points and redeem them for rewards, with 20 percent of Brits earning points on every hotel stay and 52 percent using loyalty benefits to get the best hotel price.

EX-CURSIONS

Research from Hilton shows that 34 percent of Brits are likely to book a holiday with friends after a relationship has ended

Hilton’s British research shows that severing relationships increasingly creates new travel opportunities.

In fact, 34 percent of Brits are likely to book a holiday with friends after a relationship ends, while 19 percent have flown on a ‘Yolo’. [you only live once] journey after a breakup to unwind and let their hair down. This number rises to 52 percent among Zillennials, Hilton says.

According to the research, the top reasons why people go on excursions include to relax (60 percent), feel better after sadness (47 percent) and reconnect with friends (42 percent).

SPONTANITRIP

In a world where schedules and routines often rule, Hilton’s Trends Report 2025 reveals a refreshing new trend: 76 percent of Brits are embracing spontaneity during their travels.

Looking deeper, the research shows that 17 percent arrived at their destination with accommodation booked for just the first night, while 14 percent even landed without having booked any accommodation!

But the spontaneity doesn’t stop there: 52 percent have gone on holiday without booking an experience or restaurant in advance. Instead, 64 percent of British travelers prefer to receive invaluable information and recommendations from locals when they get there, the report said.

FLEXISCAPE

Hilton says travelers are turning to flexible itineraries (49 percent), alternating different daily experiences, for example a spa day followed by a hike the next day

The ongoing debate between lounging in pure relaxation and diving into action-packed adventures is real.

Hilton’s Trends Report 2025 shows that while 71 percent of Brits don’t want to miss anything when traveling, opinions are divided on the right balance: 48 percent of British travelers say they like being on the beach or at the water’s edge to lie down. play pool all day long and 59 percent say they like to be on the road.

Seventy-four percent of Britons, it turns out, travel for ‘bleisure’: a combination of business and leisure in one trip. To find the ideal balance, Hilton says travelers opt for flexible itineraries (49 percent), alternating different daily experiences—for example, a spa day followed by a hike the next day (42 percent)—and opt for hotels that offer both experiences (38 percent).

“As a leading global hospitality brand, we know that a great stay is the most important thing for customers,” said Simon Vincent, Executive Vice President of Hilton. ‘Our 2025 Trends Report shows that rest and recharge remain the key motivators for travel, and exploring nostalgic destinations with family and friends is on the rise.’