Google could focus on improving the efficiency of Tensor G6 to reduce returns
Google Pixel phones are equipped with Tensor chips designed to deliver advanced AI capabilities and tight integration with the company’s exclusive software features, but the company’s processors are also known to suffer from thermal and efficiency issues , especially compared to Qualcomm’s offerings. According to a report, the company will focus on developing the Tensor G6 – the chip expected to power the Pixel 11 series – to solve issues related to efficiency and overheating.
Tensor G6 chip for Pixel 11 series to focus on solving heating and efficiency challenges
An Android authority report Documents from Google’s GChips division reveal that the company is aware of issues affecting its existing Pixel smartphone models. Thermal issues are the “#1 reason for Pixel returns,” while “thermal comfort limits are too high” according to a presentation slide seen in the publication. The company is reportedly looking at ways to improve thermal properties to improve customer satisfaction and reduce handset efficiency.
Another area where Google is reportedly improving the Tensor G6 concerns battery life. This is another common complaint among Pixel 6 and Pixel 7 users, according to the presentation, which states that users “expect 36 hours of battery life.” This suggests that power consumption and efficiency will be two areas where the Pixel 11 series could offer an improvement over its predecessors.
Google maps out new financial targets for Tensor Chips
The company is targeting a price of $65 (approximately Rs. 5,500) per Tensor G6 chip, which is lower than the alleged cost of $150 (approximately Rs. 12,700) for a comparable chipset from Qualcomm, according to the report. There’s no mention of the cost of previous Tensor chips, so we don’t really have an idea of how much Google plans to save by producing its chips for the Pixel 11 series with the new financial target.
According to previous reports, Google will begin production of its Tensor G5 chips – which are expected to power the successor to the Pixel 9 series – with Taiwan’s TSMC. The next generation of Tensor chips aren’t expected to make a big performance leap compared to existing models, but they are said to bring improvements in battery life and efficiency, and the Pixel 11 series with a Tensor G6 chip could bring even more improvements in the 2026 range.
