It’s the Gucci Treasure Hunt! Designer items will be hidden in the aisles at Asda as part of Black Friday bonanza
- ASDA Hides 30 Cheap Pre-Owned Gucci Items in the George Range
- Bargains include a £2,000 jacket coat for £25 and a £800 purple dress for £15
- The Black Friday offer is linked to a collaboration with vintage wholesaler Preloved
- It coincides with the release of House Of Gucci, starring Adam Driver and Lady Gaga
ASDA hopes to unleash a Black Friday treasure hunt today by hiding Gucci fashions in the George range.
The supermarket puts 30 cheap second-hand items from the fashion house in some of its 50 clothing departments to attract aficionados of designer labels.
With new Gucci styles costing up to £4,000 for a jacket and even socks costing £145, lucky buyers were able to land a special bargain.
Millions will shop online today or rush to UK stores in hopes of huge discounts.
ASDA hopes to spark a treasure hunt by hiding Gucci fashions in the George range, including a £800 black and purple dress for £15 (right) and a red skirt worth around £700 (left)
Asda’s offering is linked to a partnership with vintage wholesaler Preloved, which resells second-hand clothing – including designer labels and sought-after sports brands – in an effort to make fashion more sustainable.
It also coincides with the release of Ridley Scott’s House Of Gucci film, starring Adam Driver and Lady Gaga.
Asda said: ‘Thirty exclusive pieces will be hidden in shops across the UK, with social media teasers encouraging shoppers to hunt through their local Asda for the chance to buy a piece of designer history for just £12.
“We have some of the fashion house’s iconic shirts, jackets and dresses.”
Bargains include a £2,000 coat jacket for £25 (right) and a leaf print blouse (left) from the Gucci Spring 2009 collection, estimated to be worth £400
Asda’s offer is linked to a collaboration with vintage wholesaler Preloved. Pictured: A £20 navy blue men’s shirt, estimated to be worth £400
Bargains include a £2,000 jacket coat for £25 and a £800 black and purple dress for £15, as well as a leaf print blouse from the Gucci Spring 2009 collection, estimated to be worth £400, and a red skirt. worth around £700, for which Asda prices have not been disclosed.
Steve Lynam, president of Preloved, said: ‘We’re delighted to be able to offer their customers the opportunity to pick up something they’ve always dreamed of at their local supermarket.’
Black Friday is now primarily an online event in the UK.
However, retail analysts still believe there will be about 20 percent more people on the streets today than a week ago.
Direct Line forecasts spending of £12 billion on 30 million items.