Hasbro CEO and Chairman Brian Goldner has died aged 58.

Hasbro announced late Tuesday that Brian Goldner, the longtime CEO who helped the toymaker expand into international markets and build ties with the entertainment industry, has died at age 58, two days after going on medical leave.

Mr Goldner announced in August 2020 that he was being treated for cancer. He joined Hasbro in 2000 and was named CEO in 2008 and Chairman in 2015.

The company’s interim president, Rich Stoddart, described Mr. Goldner as “the heart and soul of Hasbro.” Edward M. Philip, the company’s leading independent director, said Mr. Goldner’s inspiring leadership and exuberance left an indelible mark on everything and everyone he touched.

Over the past 10 years, Hasbro’s revenue has grown to surpass its rival Mattel, reaching $5.5 billion by 2020.

Hasbro’s product range includes Monopoly, My Little Pony and Transformers. Goldner has been hailed for expanding the company’s reach into Hollywood with deals that turned products like GI Joe action figures into movies and television shows.

In recent years, Hasbro, based in Pawtucket, RI, has allegedly been in talks to acquire DreamWorks Animation and Mattel, the maker of Barbie dolls.

More recently, Hasbro has launched an e-commerce site where it can offer fans ways to order custom toys.

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