HBO subscribers were left furiously after Streamer announces another rebrand

HBO Subscribers were dizzy after Warner Bros. has announced that the streaming service Max returns to its original name in the summer, HBO Max.

The network unveiled the Schokomkering on Wednesday during his stars -lined event, and even jokes that they can’t wait to hear talk show hosts such as John Oliver Poke pleasure at the overhaul.

Despite the 180, Warner Bros. claims. That the return of the HBO brand in HBO Max will further steer the service and reinforce the unique character that subscribers can expect from the offer. ‘

The change comes only two years after HBO Max has changed his name to Just Max.

Speaking at the event in the Theater in Madison Square Garden in New York City On Wednesday, Shauna Spenley, global chief marketing officer, said direct-to-consumer,: ‘You probably think, wow, these guys love to rebrand.

‘Well, you know, it’s about two years ago, so that’s about our track record, so right is probably the right time at the moment.

“And with all the momentum you have heard about, it’s just the right time.”

She added: ‘Look, we all know that this industry is messy. Streaming has become a lot on fast fashion. People say I would rather have a great sweater than five falling apart.

Max will soon no longer be … like Warner Bros. This summer the return of HBO Max confirms

HBO Max will return in just a few months after the streamer had experienced Max for two years

‘The desire for cheap, long form episodic is decreasing, so if we think about our competitive advantage, it is the same that we have had at HBO for the past 50 years. And I feel incredibly happy and proud to bring it home this summer. ‘

Perhaps subscribers are not surprising that subscribers are scratching their heads over the U-turn and many have wondered why the streamer once changed his name in the first place.

To X, formerly Twitter, they wrote: “So they realized that they had lost from the HBO name, was a stupid idea.”

Another said: “When they inevitably go bankrupt, the audit will reveal that the reason is about the costs of the many, many, many, many unnecessary brand changes.”

“They can’t keep doing this!” A third begged.

A fourth continued: ‘Seriously, how much did that consultancy made only to suggest that it is changed to Max and then back to HBO Max? What a loop. ‘

“What is the point of changing names?” asked another user.

A sixth added: “What’s going on here?”

Subscribers on social media are scratched on the U-Bend on their heads

Shauna Spenley, global chief marketing officer of direct-to-consumer, acknowledged it back and forth at the Warner Bros.

HBO Max dropped from his brand name in a division in 2023.

At the time, managers said HBO would be kept as a brand within the maximum fold, but that the re-branded service was designed to emphasize child-friendly offers.

HBO is ‘a brand that has been built for more than five decades’ to stand for ‘edgy, groundbreaking entertainment for adults,’ said JB Perrette, president and CEO of Global Streaming and Games for WBD, said at the time.

‘But it is not exactly where parents would eagerly drop their children off.

“And yet Warner Bros. Discovery Some of the best known characters, animation and brands in the industry. It is not surprising that the category has not paid its true potential at HBO Max. ‘