HMD’s Barbie-themed flip phone gets a launch date

HMD is all set to launch a Barbie phone in August. The Finnish brand has confirmed the arrival of the new handset via X. The HMD Barbie is a flip phone that will flaunt the iconic pink color scheme of the Barbie dolls. It is expected to run on either S30+ or ​​KaiOS. HMD announced plans to launch a Barbie phone in collaboration with toymaker Mattel at the Mobile World Congress (MWC) in February this year. The handset was previously expected to go official in July.

HMD Barbie Phone Coming in August

HMD Barbie flip phone is set to launch on August 28. The brand has shared a poster of the X, revealing the smartphone’s pink color to match the Barbie branding. The pricing and features of the Barbie phone have been announced, but interested users can now sign up to receive the latest notifications about the phone on HMD website.

HMD, which exclusively sold phones under the Nokia brand, had announced plans to launch a Barbie-branded flip phone at MWC 2024 in February. It was previously expected to go on sale in July. The company has partnered with Mattel for the flip phone.

The HMD Barbie flip is expected to run on either S30+ or ​​KaiOS. It is expected to be a traditional feature flip phone rather than a smartphone with access to social media apps, following HMD’s digital detox trend.

Apart from the Barbie phone, HMD has made a couple of product announcements recently. The HMD Crest and Crest Max 5G made their debut last week, marking HMD’s entry into the Indian smartphone market. The company had previously offered Nokia-branded devices in the country. Similarly, the HMD Skyline featuring Snapdragon 7s Gen 2 SoC and 108-megapixel triple rear cameras was unveiled in Europe earlier this month.