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The infamous Hooters bar has sparked outrage after it announced it would sponsor a team for kids under 10 for the upcoming season.
The American-owned bar is notorious for the outfits the female employees wear on the job, and critics have called the bar “degrading” to women.
Many have suggested in the past that the bar objectifies women and has called on its franchises to change or shut down their outfit regulations.
The bar has sparked controversy after it announced it had begun sponsoring the under-10 team from local club Burton Joyce in Nottinghamshire.
Founded in 1990, Burton Joyce has both male and female youth, senior and disabled sides.
Hooters has only one franchise in the UK – in Nottingham – and announced the sponsorship deal with one of the club’s youth clubs late on Wednesday night.
Hooters has been criticized after it announced it was sponsoring a junior football team
The news has sparked outrage online, with many declaring the news outrageous and picturing a bar notorious for the outfits the employees wear on duty that are not appropriate to be associated with a children’s soccer team.
Outraged by the news, one user wondered why Hooters was “allowed” to “sexualize children.”
Why do Hooters sexualize children and who allows them?’ they asked.
One user, who responded to a tweet that went viral, announcing the news, said it was “not funny.”
Controversial for the outfits its employees wear, the American bar sent some of their “girls” to Burton Joyce to meet the guys aged 10 and under
‘This isn’t funny. Girls also play for this team,” they said.
Before adding, “These guys are also under 10, which makes the implication of going “phwoarrr” to Hooters girls a little scary.”
Another social media user called the sponsorship deal “very weird.”
Meanwhile, another pointed to the age of the boys pictured alongside the women promoting the deal, saying it was “wrong on so many levels.”
“These guys are under 10 years old. I very much doubt that they are aware of the sexual attraction of women,” they wrote. “Wrong on so many levels.”
Social media users criticized the company for sexualizing women alongside young children
‘In all seriousness. How can this be allowed or even tolerated?’ another user requested.
Despite the controversy, some social media users have taken it upon themselves to expose the sponsorship deal — with one user telling those critical of the move that it was “just a sports bar.”
‘This is quality! I’m having words with my sons club as to why they didn’t make this deal,” one person tweeted.
Another joked: ‘You can’t see how many daddies there are for the photo shoot!’
After Hooters opened their Nottingham branch in 1999, they have tried to open other franchises in the UK but have run into a number of problems, not least from individuals protesting the opening of a bar in their city.
Other users joked that the boys were photographed next to the bar staff and said their “dads” would like it
Maria Toolan, a Labor councilor for Liverpool, started a petition earlier this year against the chain opening a franchise in the city.
“Hooters is an archaic and chauvinistic brand and these kinds of locations no longer reflect today’s society,” her petition read.
Hooters employs women to exploit its business activities in an exploitative way. It humiliates and humiliates women and undermines women’s equality.’
However, others have dismissed the concerns of people like Toolan, saying that people who work in the restaurant are self-willed and not forced.
‘I don’t see any problems. None of the girls is forced to dress like that. A lot of people who work for Hooters want to work for Hooters, so it’s not like someone forced them to do it,” one person who supported the bar told Nottingham Live in February.
The Football Association has a sponsorship regulation that is allowed on the uniforms of youth teams.
In the case of a team composed on August 31 of the current season of players who are all under the age of 18, the appearance on or incorporation in any garment of any reference to a product, service or other activity promoted by The association as harmful to the welfare, health or public interest of young people, or otherwise deemed inappropriate, given the age of the players, is prohibited,” their rules read.
MailOnline has reached out to Hooters for comment.