How B&M Posh became like mothers from the middle class to the bargain shop – and it has a number of very famous fans

Once associated with advanced savings and selling mountains of things that you actually don’t need, B&M has become an unlikely port for mothers from the middle class to strive for a bargain.

Nowadays the chain counts like Molly-Mae Hague” COLEEN ROONEY and even Carrie Johnson – Former Prime Minister’s wife Boris – among the well -to -do fans.

In their wake is a whole series of ‘Mumfluencers’ from the middle class, which now supplement their spark plug food that pulls from MADAM And Waitrosis With a snoop around the corridors of B&M Bargains.

In contrast to its more expensive competitors, B&M stores – of which there are more than 700 in the UK – mums do not offer a café for a cake and coffee, do not have shop windows for browsing, do not subscribe to a loyalty schedule and have a advertising budget for more than for more than more.

‘All these extra bells and whistles they will go into the costs’ BBC. “We keep things simple and honest.”

This week, B&M proved that it had found an unlikely follower in the form of Carrie Johnson, who welcomed her fourth child, a daughter named Poppy, earlier this month.

The couple was seen for the first time on the way to B&M with their newborn Baby Poppy, published by photos by Sun. Afterwards Carrie wrote on Instagram: “Introduce Pops to our favorite store.”

Other Mumfluencers, as in Bristol -based content maker Daisy @muddlethroughmummyfollowed the example when making B&M a main component of their content.

Daisy, who is currently renovating a house, has shared countless stores in recent months and even brought her viewers while she browses through the store.

“Come shopping with me!” She said, in one video and filled her trolley full of groceries and essential things. In another she said: ‘I have a small B&M. Let me show you what I have. ‘

While she emptied her shopping bag, Daisy, 35, revealed her ‘eclectic’ set of goods, including notebooks, a decorative set, a water bottle, candy and a Minecraft alarm clock for her son’s birthday.

On Mother’s Day, she even shared a range of gift inspiration from the store and took her guys to choose the weekend for the weekend and said “We love this tradition as a family.”

‘I went to tea bags and came out with quite a bit more, but that is not always the way at B&M! Went for one thing … spent £ 60, “she said in another video and gave a shop out of her car.

Daisy is not the only one attracted by the brightly lit stores, led by the excitement of cheap deals, crazy food offers and an almost unlimited selection of cleaning products is difficult to resist by the new audience.

Former CEO Simon thinks that the ‘constant novelty’ of B&M is what shoppers returns and says that more than 200 new products arrive in the store every week.

He added, according to the BBC, that regular visits are maintained because shoppers love a ‘treasures’ hunt when they see what is new and the best deals connects.

As such, the company saw no less than turnover of £ 5.6 million Last year.

Sarah, another Mumfluencer posting under the username @motheringhappily0, recently filmed a video in which she took her baby only to have a ‘MOOCH’ around B&M.

“We’re going to take my baby with us, we’re going to go around the stores,” she told her followers. “I’m going to B&M bargains.”

Filming a selection of toys, including a picnic basket with teddy bear and spin toys for high chair, she noticed: “Very recommendation, good price!”

Others, who would usually shop more traditionally ‘chic’ stores, also admit that they occasionally turn to B&M to see what is new.

Darcie Ratcliff, who expects her first child and lives near Chelmsford in Essex, said in a Tiktok video that she likes to go to B&M for ‘One reason and one reason, and that is for all the new candies I find’.

Darcie, who shows her love for baking her content, and shops at M&S ​​and Waitrose, said: “I don’t know how you know, but I like to go to B&M for all random candies and chocolate.”

Darcie filmed what she found on the shelves and was excited about a whole series of Haribo sweets that she ‘had never seen before’, as well as novelty flavors of sour patch children and lion bars.

The journey from the store from Koopje to Bougie Leek Reach the completion in 2022, when Love Island -star Molly Mae Hague visited her boyfriend, boxer Tommy Fury.

Molly-Mae stuck the camera to her boyfriend and told her fans: “I think Tommy enjoys our little trip to home barriers.”

Tommy, brother of world champion heavyweight Tyson Fury, noted: ‘Let me tell you, B&M bargains, I have never seen anything like that.

‘These drinks that you get in the gym, they are here and they are 89p. Like, hold, stop what you do and process it for a moment! ‘

Molly, then reported £ 400,000 a month in her role at PLT, was heard giggling before she turned to her trolley and said: “We really filled, boys. To be honest, B&M travel are the ones. ‘

She wrote she wrote in the title: “He’s absolutely fascinated.”

Later Molly-Mae even worked with B&M for a long advertisement on her Instagram stories while showing her favorite bargains.

She also brought the entrance to her country house in Cheshire with a find of £ 7.99 from the store, a porter with Harry Potter theme with the text ‘Welcome to Hogwarts’.

“Another day of trying to be an adult homeowner and fail,” she wrote. And she added: “It’s from B&M.” She asked: ‘Is this the best £ 7.99 I have ever spent? Yes, yes it is. ‘

However, the crossover ended badly when Molly’s visit to the store in person accidentally led a ‘classism’ row on social media.

Their store trip led to a strong response from some on Twitter, with one writing: ‘So weeks after she was called up for her classistic comments [her 24 hours in a day video]Molly-Mae’s first IG story that is not only a photo is a clip of her and Tommy in Home Bargains/B&M that is completely shocked about the low prices.

“Does she not have PR team to advise her against S *** like this?”

Another noticed: “Not Tommy and Molly Mae discover home barriers.”

During her performance at I’m a Celebrity: Get me away here! Last year, Coleen Rooney revealed that she often visits the bargain shop.

Speakingly about recognized by fans, she told her fellow campsmates: ‘I understand that they are in B&M or at home bargains of:’ Why do you win here? ” ‘

Colen revealed that her football player Wayne was asked for a photo while using the urinal, and added that she thinks there are places where fans should leave celebrities alone.

She said: ‘I know that Wayne happened earlier in the past, he said while he stood there with a little person who said: “Can we get a photo? “Or” can I shake your hand? ” I think there are places where it is a no-go. ‘

Earlier this month, Shoppers hurried to B&M To get hold of a ‘rare’ Australian chocolate bar that was recently made available in the UK.

The budget retailer is now in stock of varieties of the beautiful creations of Cadbury that are normally only found.

The chocolate bar is spied on by customers in two flavors; Dream Raspberry and Cola Fizz.

And in January, a £ 3 storage hack from B&M went viral On social media, with shoppers who are enthusiastic about the affordable containers of the budget -friendly store.