How to see your favorite musician for free: Meet the London DJ who dumped £ 60k a year sales task to bring the world’s most famous artists to street performances in the UK

A London -based DJ gives British the chance to see some of the world’s most beloved artists for free.

DJ AG, real name Ashley Gordon quickly makes a name for himself in the British music scene by inviting famous faces, including Will Smith” Ed SheeranAnd Rita Orato appear outside of British sights through surprising versions, including London‘s King’s Cross.

Fans and commuters have dragged along to see the musicians in addition to the 39-year-old DJ perform for free, so they often collect huge crowds.

He owes much of his fame TapWhere he multiplied his fan base by a million followers by his versions in Livestream.

With its impressive contact book, internet -star and musical talent, most can assume that fame is naturally for DJ AG. However, his reality tells a completely different story.

For the past 12 years he has worked a job of £ 60,000 a year a year for one FTSE 250 sales company to take care of his family. But when bosses look forward to a promotion, his children told him to strive for his DJ’ing side on Tiktok.

Although he initially thought that the move was ‘crazy’, he gave it an attempt and quickly realized his potential.

He told Metro“I was at home at the DJ and then I spoke with my community, and I tested it for a few months, and I realized that I could earn money and survive, so I put it effectively on my job.”

The decision was unmistakably nerve -racking for his family, but they witnessed the new feeling of pleasure from DJ AG that he got from work, and they accepted the career shift.

But it was not always that easy for him, and when he first started in the streets of the British capital in 2023, under the impression that viewers threw water at him and even his DJ -Decks.

“When I first started the ongoing DJ, I had people throwing people water at me, children who threw eggs at the equipment had,” he said Dazed“Those moments asked me questions if people would understand what I was doing, but I am not a pick -uper.”

The Council also became involved in his performances and gave him warnings and even an antisocial behavioral assignment in 2023 after he had attracted a larger than expected crowd in Shoreditch in London. His Asbo expired in January 2025.

“One day I received a letter from Haringey Council,” he said Time -Out. ‘Based on the fact that it was unsafe, mainly for women, whom I found disgusting.

“I also had complaints about the noise and something about illegal trade. Oh, and I got an Asbo in Shoreditch, which they brought up. ‘

Now DJ AG Hordes fans grateful for his determination to continue in the music scene, after he has given hundreds the chance to see some of the biggest names in the industry.

Popular Grime Artists Skepta and JME Skewed the attention to DJ AG when they accompanied him outside the busy King’s Cross van London for a performance in October last year.

In April, the DJ commuters surprised while he welcomed Jessie J for a spontaneous performance outside of King’s Cross Station on a Monday evening.

The British pop star, 37, joined DJ AG after his usual set-up of decks outside the busy train station for one of his well-known London Street versions.

Then, in May, Ed Sheeran fans sent in a razier with a surprise street performance in Sheffield next to DJ AG.

The shape of your pop star, 34, came behind the decks in the center of the city for one of his characteristic performances live streamed live on Tiktok.

The cheerful set list contained versions of Peru, you need me, I don’t need you and a large number of collaborations with humans don’t care. Mc Jme.

Rita Ora and Will Smith recently gathered a huge crowd while performing with the DJ outside the King’s Cross Station of London on Wednesday.

Although he has put on a series of famous faces, DJ AG also uses his platform to bring less well -known artists to the attention.

At the same time, he admiresfully records a rear seat at the performance, allowing the attention to stay firmly on his accompanying guests, regardless of whether they are famous or not.

He said to Dazed: “There is a time and a place for me to do a club event and show my mixing skills, but for me it is now for presenting talent and seeing what we can do to help people.”

In contrast to many who experience a rapid rise of fame, DJ AG has maintained a modest nature and is tailored to creating a positive impact, which means that he performs at care homes and streams the show online.

Elsewhere, he strives to improve music education for children and to help rehabilitation in the British prisons.

It is a set of morality that led the DJ to win Time Out’s DJ of the year in 2024, where the magazine praised its sober nature and the ability to unite communities.

The 39-year-old said to the publication: ‘For me everything is done with humility and be grateful.

‘So I am grateful for this and everyone takes the time to bring it to life. And it’s just nice that people believe in what I try to do. ‘