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Albaray Loves bags. Bags in skirts. Bags in pants. Sag in everything. Praise.

Do you not know them yet? Allow me to let you get acquainted with the brand that sticks through the Hoofdstraat, so that Savvy Midlife shoppers in their wake columns. Together with bags you can expect well-cut sleeves, forgiving waist, elastic bits with designs with trendy that offer exactly the right amount of glamor to make an explanation, day or night. That is what happens when you give adult women the leadership of your wardrobe.

Indeed, the trium virate behind Albaray is unique qualified to dress. With earlier stints in some of the favorite shops of the UK, from Harvey Nichols to Marks & SpencerIt was in Warehouse that Paula Stewart, Kirstie di Stazio and Karen Peacock worked together for the first time. When the warehouse went to the Lockdown for a month in 2020, they decided to create something new together and about kitchen tables and socially distance glass wine, Albaray was born.

“We spoke about who we wanted to reach, and we thought of a modern woman,” says Peacock. ‘Someone who wanted good quality clothing for a good price. Well made, all go-to pieces in a wardrobe. ‘

So what do those clothes look like? Coordinated, for example. Buy two or three pieces from this brand, and you have the start of a hard -working capsule cabinet, easy to mix and match, and versatile enough for most occasions. Matching sets that look great together, such as one Blue vest, £ 69And Wide -bodied pants, £ 89Can also be switched to work with other pieces, such as denim or a vest or a classic, crispy white tee, £ 29.

These are simple and current pieces Vatje Jeans, £ 89To be under the perfect Soft suede jacket, £ 350; Animal-Print Culottes, £ 79With a pressed, Voluminous denim -tee, £ 65; floating, layered dresses for £ 130, or a modest dusty pink strappy number for £ 89; and swirly, Spacious skirts in Suede, £ 320Or flowing Eco -Viscose, £ 89.

In a mix of neutral colors and bright trending colors such as vanilla -yellow, they are also timeless. Whatever your body type is, there is probably something to flatter you – and that is no coincidence. “Not everyone is the perfect size, 8, 10, 12, 14, but people are in between,” says Peacock.

‘So I always think that when designing, first of all convenience – Nobody wants to feel narrowed in clothing. It is a challenge in the design to also make it look good, so we have shirring in the back of dresses, or we simply finish the fit and then put in a small tie rim, and then the person wearing it can just fit it perfectly. ‘

Although their online ‘community’ of customers is extremely important to them, Albaray has also opened two high-street stores, in Bath and Chichester, and here they can develop a particularly close relationship with new fans.

“It’s great to talk to them face-to-face in your own environment,” says Di Stazio. “To see your customers try and get things out and to give direct feedback, it has been fantastic.”

Of course it is not always positive – but they welcome constructive feedback, she says. ‘It means you can do something with it. We take that very seriously. ‘

That feedback also contributed to the direction of the Albaray collections, from the very first 80-part collection in 2021.

Take the leopard-print dress In this shoot. For £ 110 it is one of the most popular pieces in the collection – and was brought back just for the fourth time.

‘We had feedback on social media that if customers were full, the seam cut them over the bust. I redesigned it and I dropped the seam, left a little more flexibility and fit and laid a little elastic in the back. That dress has been a sale since the first season we launched. ‘

There is a lot that larger brands with a high street can learn about listening to these three determined women.

That brings us back to the bags – and finally an insider statement for why they are such a rare raw material.

“I have always wanted to drop in earlier roles as a designer and they are always eliminated because they cost more,” Peacock admits. “But we said,” We have sinks! “And we had such a great response from customers. They could see that this is a brand designed by women. ‘

Not every piece can have them (“If it is cut too close to the body, or the fabric is too fine”), but says Peacock, “if we can, we’ll be.”

That is an excellent motto for every woman to live and dress.