ALICE Kim, founder of fashion company PerfectDD, gives women more self-confidence by helping them show off their most beautiful breasts.
Since leaving banking to design better fitting clothes for people with larger breasts, she has literally helped thousands of women move forward.
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Kim, who has a slim build but larger breasts, struggled with insecurity in the workplace because of her fashion issues.
“We had to wear button-up shirts and jackets, and I’m a size XL or small, but a 34DD bust, and I could never get anything to close over my chest,” Kim told The US Sun.
“I would feel insecure and insecure if the jacket was too tight, but if I went up a size it would look sloppy and bigger than I am,” she continued.
“It also looked sloppy, so I felt unprofessional.”
Kim, whose classic shirt is a favorite of stars like Salma Hayek and Sydney Sweeney, certainly isn’t letting her DD bust get in her way any longer.
“When you wear clothes that fit well, your chest is no longer the first thing people see,” she says.
Kim was even more disappointed when she entered the fashion world, where she collaborated with brands like Diane Von Furstenberg and Prada.
Although they had more than 1,100 brands, even at Shop Off, Amazon’s subsidiary, she couldn’t find clothes that fit properly.
As Kim explained, there are no one size fits all models for women, and that goes for their proportions as well.
“We are the most inclusive brand. We fit up to an M cup,” she said.
“We are more than just our bodies and our chests,” she said.
Her wardrobe essentials company is designed to provide a better fit for every woman.
They even designed their own patented button-downs so you don’t have to worry about holes.
Before we started our brand, people would say, ‘You’re big.’ Yes, I’m the Asian girl with the big boobs.
Alice Kim
“These are basic needs that have been elevated,” she said.
Their high-quality and versatile collection keeps customers coming back, and many styles are constantly sold out.
Thanks to her style, one woman was even able to avoid surgery.
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“Someone contacted me and told me she canceled her breast reduction because she finally felt good about her body after finding my designs,” she said.
“The problem is not her body, it’s the industry.”
Kim also didn’t want everyone to keep an eye on her just because of her bra size.
“Before we started our brand, people would say, ‘You’re big’ – yes, I’m the big-breasted Asian girl.
“But now that I’m wearing clothes that I designed myself and that fit well, they say, ‘You’re not that big,’ because I look normal – because a 34DD is not that big,” she added.
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“It’s just that if clothes don’t fit properly, attention will be drawn to your breasts. And if you swim in a swimsuit and look like a tent, you look bigger than you are.
“When you find clothes that fit your body, you automatically gain self-confidence.”
She also says her background in banking has given her the insights to help people with larger cup sizes.
Companies try to save money, but real human bodies are not proportional.
Alice Kim
“Designers love to create beautiful things, but at the end of the day they don’t look at the data,” she says.
“As an investment banker I could do due diligence and look at the statistics.
Since mainstream and even fast fashion only serves a small portion of the female population, it’s no surprise that most women can’t find their perfect match.
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“Most women are a 34DD bra size, but the average woman’s bra size is between a 12 and a 16,” she said.
PerfectDD is available up to size 3x and size 20, and of course everything in between.
Kim continues to focus on helping other women like her.
While many brands take the easy route by sticking to fixed sizes, Kim spends more money to ensure her creations fit all women.
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“Companies are trying to save money, but real human bodies are not proportionate,” she said.
Fans of the brand include women who have had breast augmentation and usually have to invest in a new wardrobe.
“A lot of people who have this surgery don’t realize that their current clothes will fit differently,” she says.
“There’s a time and a place when you want to show your breasts and when you want to cover them up a little bit.
“You don’t want to look like a potato sack, you want to wear clothes that look stylish and fit well.”
All their clothes have a modest aspect, so you can show as much (or as little) as you want.
“We make sure women look and feel their best,” she said.
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