A FIVE-star seller on Vinted has revealed which keywords to eliminate from your listings if you want them to stand out, and help them sell faster.
Ewan Mclean from Glasgow has earned £1,500 through the marketplace app, which has helped him pay for his rent, school supplies and social life.
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And his 90s clothes are very popular among fashion lovers looking for nostalgic items.
The 20-year-old’s love for second-hand clothing was sparked when his uncle gave him a bag full of old clothes.
“I kept a lot of the things that were important to me, but some others were in high demand,” he said.
“I realized I could sell some of the stuff I had and buy more.”
His retro clothing has already earned him 125 five-star reviews on his Vinted page (@ejmclean).
And when it comes to promoting your listings, Ewan believes it’s important to take clear photos and be realistic about pricing.
But it avoids the commonly used keywords ’90s’ and ‘Y2K’, which can cause your items to go unnoticed on a very long list.
Instead, the astute student makes sure to accurately state the year his items were first sold so they stand out.
Ewan, who studies business and economics at Strathclyde University, said: “Some keywords are very popular, especially if you’re in the 90s or Y2K period. You see them every other mention.
“But I think a lot of it is because people just put it in there, even if it’s not.
“It could be something that came out maybe five years ago, but because it’s an important keyword, people just throw it in.
“I still think it’s a good idea, but I would recommend the exact year. If you’re even going to hazard a guess at the year, like ‘this was my dad’s and I think it’s from 97, 98.’
“Because if you just put 90’s, it’s pushed into this huge column of people who just know that that’s a keyword that people are searching for. So they use that to promote something that they’re selling.
“Be specific and don’t just throw in keywords.”
He added: “If you’re selling something with a specific year on the label or something like that, or something that’s specific to a certain season or a certain sport, just do a Google search and see what the market price is.
“I usually offer 10 to 20% less than the average, just to differentiate it. There’s no point in charging the same price as everyone else if they’re not going to sell anyway.”
Online marketplaces like Vinted and Depop have millions of users in the UK and the cost of living crisis is only making them increasingly popular.
Financial pressures on UK households saw sales of second-hand goods rise 15 per cent to £21 billion in 2022.
According to research commissioned by review site Trustpilot, one in six people say they now buy second-hand items.
So this is the perfect time to make some extra money on sites like Vinted.
Do I have to pay tax on items I sell on Vinted?
FAST tax facts from the Vinted team…
- The only time an item is taxable is if it sells for more than £6,000 and there is a profit (sells for more than you paid for it). Even then you can use your £3,000 tax-free capital gains allowance to offset it.
- Generally, only business sellers who trade for profit (buying goods with the intention of selling them for more than they paid for them) are required to pay tax. Business sellers who trade for profit can take advantage of a £1,000 tax-free allowance, which has been in place since 2017.
- More information here: vinted.co.uk/no-changes-to-taxes
According to the popular platform, sellers do not have to pay taxes on the revenue they generate through the site.
According to HMRC, this is because the sale of personal items through platforms such as Vinted is not taxable in itself.
“If the money a member earns on Vinted in a year is less than the amount he paid for the items he sells, he does not have to pay tax,” a Vinted spokesperson explains.
”In general, only sellers who ‘trade’ for profit have to pay taxes.
‘Since 2017 there has been a tax-free allowance of £1,000 for people trading for profit.”
