I ordered everything and spent my savings on Maebe – the jeans were mind-blowing
A WOMAN has revealed she ordered everything and spent her savings on Maebe.
Molly-Mae Haag’s first clothing line went live on Sunday evening at 7 p.m., but sold out within 24 minutes.
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Fans rushed to the website to buy her Maebe brand – and everything was gone in just ten minutes, except for the plain white T-shirt which sold out fourteen minutes later.
And now Emily Pearl, 27, from Great Britain, is one of the first to receive her Maebe order.
The red-haired beauty ordered the jeans, which cost £90, and the white shirt, which cost a whopping £65.
She also got her hands on the “contour popper top”, which costs £50, and the matching pleated trousers, which cost £60.
But Emily received very mixed reviews when she tried out her Maebe items, and social media users were just as baffled.
The content creator shared her honest thoughts online, claiming: “I spent my savings on Maebe.”
Then she said, “I really didn’t want to like anything from the Maebe store. I don’t believe we should all just buy from one brand because there is a specific name behind that brand.
“That said, the collection was spot on and I actually bought one of each piece.”
Go match
Emily tried the soft lounge range first, as she explained: “[Molly-Mae] wears a medium in these pants, and I’m pretty sure I bought a large because I’m 6 feet tall and all legs.
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“At first glance these seem like the perfect baggy fit.
“The quality sucks. I can’t decide if I like the shoulder pads, but it makes for a very cozy, comfortable outfit and makes it a little chicer, a little more elevated.
“The pants are beautiful, so I would definitely recommend taking a size up. I like this.”
Get shirty
But while Emily was impressed with the matching set, she was stunned when she tried on the white shirt and jeans.
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Holding up the shirt, she confessed, “I was really intrigued by this. This is the pin-up shirt.
“I bought the shirt in medium, it looks really oversized, but in a good way.”
What are the Maebe prices?
- Outing top – £55
- Challenge Trousers – £60
- Fully Tied Up Shirt – £65
- Contour popper top – £50
- Denim jeans with seam – £90
- Dreamer Pointelle T-shirt – £35
- The Ultimate Blazer – £140
- Cozy cropped cardigan – £60
Modeling her new purchase, she said: “I can’t manage to rip my waist away by doing it behind me.
“I don’t think it’s that special.”
But clearly in two minds, she later added: “I don’t know, maybe I love it.”
Leggings of it
Then we saw Emily holding up the wide leg jeans, which were huge.
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The fashionista was clearly surprised by the sizing and said: “Molly babes, I think that’s a step too far.
“Your Instagram story told me you are wearing an XL to a two XL. This is a step too far. Let’s try to figure this out.”
But Emily clearly had trouble closing the jeans and even got help from her partner Scott.
Fabulous’ deputy fashion editor about Maebe
Abby McHale, the deputy fashion editor at Fabulous, has shared her candid thoughts on Maebe…
“LOVE Island is not synonymous with mature, sophisticated style, but it will come as no surprise to fans of Molly-Mae Haag that this is the theme of her first fashion collection.
The 25-year-old influencer and mother of one-year-old Bambi has done everything she can to shake off the villa image: trading bikinis and lip fillers for comfortable clothes and hardly any make-up.
She even recently dumped her Love Island fiancé and father of her child, Tommy Fury, amid accusations of infidelity. So it was inevitable that her exclusive clothing collection, maebe, would be as far away from glamorous bodycon party dresses as possible.
From that perspective, it certainly doesn’t disappoint.
The range, which appeared on Molly’s new website last night (Sunday) at 7pm maebe.co.ukwas tipped that it would sell out almost immediately. It consists of tailored oversized blazers, sharp shirts and denim – all in Molly’s signature neutral palette.
A passion project, as she calls it, that has been two years in the making. Molly said she wanted to offer her fans some luxury without the price tag. She said she poured her heart into creating “high quality pieces” at an “accessible price.”
Accessible? I’m not so sure: the range ranges from £35 to £140, so it’s more expensive than the regular high street. But it’s a price her followers seem willing to pay, even if it’s a strain on their budgets.
One fan commented on the maebe Instagram saying, “I can already feel my bank account draining,” while another echoed the same thought, saying, “I’m out of money.”
A seasoned influencer, Molly knows how to attract her followers – even before the brand launched yesterday, the maebe account on Instagram had over 800,000 followers.
And at a sold-out pop-up event in London last week, she gave some lucky fans a sneak peek at the collection, hyping fans in the run-up to the event with comments like “maybe it’s just not worth missing.” She then wrote to her 8.3 million followers: “I don’t think I’ll ever get over today. Meeting so many of you and celebrating Maebe Store was one of the best days of my life! I cannot express how grateful I am for all of you who are on this journey with me.”
Molly, who hails from Hitchin, Hertfordshire, knows the key to her success is her fans – she’s built a loyal following and they’re so obsessed with her style that they want to be just like her.
So now she’s giving back to her ‘community’, giving them access to clothes designed by her.
However, she is also a smart businesswoman. She is perhaps the most successful contestant to emerge from the villa yet, having already had six figurewear deals and a successful beauty range.
She knows that if her fashion brand wants to be a real success, she needs to attract a broader market.
That’s probably why she chose to collaborate with premium digital magazine Sheer Luxe to get the first exclusive look. This indicates who she wants this brand to be associated with: the stylish woman in her mid-20s and older, who wants to splurge occasionally and prioritizes style and comfort.
The vibe is less is more – a capsule collection of luxury items that you can mix and match – unlike when she was creative director of fast fashion brand Pretty Little Thing between 2021 and 2023.
Molly describes her brand as “inspired by my own journey into womanhood and motherhood.”
This is reflected in the pieces: they are timeless, sleek and wearable, but with a luxurious edge.
The campaign was shot in what looks like a stately home; the whole atmosphere exudes wealth, but with clothes that are just about affordable for the masses.
And while the designs aren’t groundbreaking, they are smart and worth the investment for many.
Standout pieces in the collection include the oversized blazers and the seam-front jeans – these are sure to sell out. However, other pieces, such as knits and basic tops, can be found in stores such as H&M and Zara.
In the campaign images with Molly herself, she looks a bit down – and who can blame her after Tommy Fury’s shock split last month – but it’s clear she’s doing well.
This project will be a welcome distraction and she will once again be in control of the narrative, with this brand marking the beginning of the next chapter of her life. Molly-Mae 2.0 has arrived.
Now in her mid-20s and a mother (she was 19 when she entered the Love Island villa) she is clearly a career-driven young woman with big ambitions – and she will fit in very well in the fashion world.
She has already interacted with top models during Paris Fashion Week, after being invited to the L’Oréal show together with Kendall Jenner and Cara Delevigne.
And we all know another girl from Hertfordshire who went from pop culture icon to front row royalty. Who says Molly-Mae Haag can’t be the next Victoria Beckham? Everything is possible these days.”
Visibly frustrated, she said, “If you’re going to put buttons on a pair of jeans, can we try to make sure the buttons work?
‘They’re huge. Enormous.”
But although the jeans were far too big for the Molly-Mae fan, she continued: “I think they’re really cool, I just think I’m going to walk the streets of London and every woman will be wearing these jeans. , which bothers me a bit.”
Despite her mixed reactions, Emily concluded, “I think everything is really cool. I hate to say it.”
Fashion fans respond
The TikTok clip, which was posted under the username @emilyxpearlhas clearly left many with their mouths open as it quickly amassed 388,100 views in just 12 hours.
Looks like Shein
TikTok user
But social media users were stunned by the Maebe purchases and rushed to the comments to share their thoughts.
One person said: “Girl, give back destiny.”
Another added: “Maebe’s white tops look like the baby is growing and I can’t let it go unnoticed.”
A third commented: “It looks like Shein.”
While someone else claimed: “Literally get all that stuff from Primark.”
Meanwhile, another fashion fan wrote: “It gives a clothes department in Tesco.”
At the same time, a fashionista wrote: “I actually like the jeans…. But everything else is a no.”
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