I used to earn $ 12 ka month after making content … but now I have trouble finding work

A woman who used to rack more than $ 12,000 a month as an influencer, but is now struggling to find work after he had been left with ‘nothing’, has lifted a lid about the harsh reality of making content.

Lisa Jean-Francoiswhich is from in forty, from MassachusettsHas been a social media star for more than ten years.

She started as a fashion influencer before switching her content to parenthood after she became a mother.

With more than 100,000 followers, she once earned $ 12,000 a month when sponsorship came in.

But in recent years she has difficulty concluding brand agreements and now she is desperately looking for a job after she realized that creating content is not what she can trust forever.

So what went wrong? Well, Lisa exposed her roller coaster journey trip and opened over the disadvantages for the star row of social media that no one talks exclusively with the Daily Mail.

Lisa explained that for the first time she found viral fame in 2012 after launching a blog that aimed at ‘showing women showing what they look good for less’.

“My first blog was called cheap, where I concentrated on make -up of drug stores,” she said.

‘And I had clothing from … affordable fast fashion brands. It was all about making beauty and style accessible. ‘

By 2014 she got money from advertising income on her blog, and she told her that she could make a full-time life of making content.

She recorded her job and started building her brand on Instagram, but it wasn’t easy.

She had to invest thousands of dollars, spending on cameras, editing tools, website designers, wardrobe, props and more.

‘I also paid photographers and video editors. People do not realize that you have to spend real money to make your content polished and professional. It’s all right, “she shared.

By 2017 her hard work had paid off. She was a full -fledged ‘fashion influencer’, which came in between $ 8,000 to $ 12,000 a month somewhere, and sometimes even more when a ‘big campaign came through’.

“Around 2017 it started to feel like a real, full -time career,” she thought.

“Brand partnerships and advertisements from my blog started to come in really consistently, and I treated it as a company.”

But although the wage was high, Lisa admitted that there were tons of disadvantages to the world of making content.

She said there was a “constant pressure to stay relevant” and “keep track of the trends,” which was “tiring.”

Lisa also pointed out that you “cannot determine how people perceive you”, which can be extremely difficult.

“It can also not feel -authentic and try to maintain a perfect image,” she added.

And while she made a lot, she still spent a lot of keeping her content fresh.

“I never repeated an outfit on Instagram. It always had to be fresh and fat to prevent people from scrolling, “she explained.

Lisa also remembered that her followers left cruel comments about her body after she welcomed her son.

“Someone even suggested that I had to hide my belly pudge,” she said.

In 2021, Lisa placed an intimate video for Instagram that opened an incident she had with her then son.

She explained that she had been angry with him and threw away one of his drawings, then felt terrible and apologized to the young person.

The video resonated with tons of other parents and received almost a million views, and it made Lisa realize that she could post more mom content.

At that time she confessed that her mental health deteriorated and that it became more difficult for her to keep up with her account.

“It was my first time that I showed my audience that I was raising differently, and the reaction gave me the feeling that people would be open to it,” she explained.

‘At the same time I was deep in my own healing trip. From 2019 to mid -2021 I worked as head of influencer Marketing & PR for a beauty brand, and I was treated terribly, my nervous system was shot.

“I had a new baby. I could not get to Instagram and talk about lipstick when my life felt like it had been unraveled. ‘

She soon changed her focus on social media from fashion to ‘conscious parenting’ and boy, it was popular.

Her videos exploded, giving her more viral fame than ever before.

‘I never squatted more than 50,000 followers on Instagram [when I was a fashion influencer]. But the upbringing content doubled that, “she said.

But more attention also meant more hatred, as Lisa added: ‘The toughest comments came when I switched to conscious parenting.

‘Parenting is a hot button topic. I had to weed comments from people who describe how they harm their own children, or wish to damage mine.

‘Some people literally told me that they couldn’t wait to see my children shoot or locked up because I chose not to touch them. That was much more painful than any remark about my body. ‘

Moreover, Lisa explained that parenting is not as much lucrative subject as fashion is and that she started to lose brand offers.

‘I did a three -month partnership with Llbean in 2021, in 2020 I went on a brand trip with Sperry. I mean, things flourished: “She didn’t wear.

“Now it’s like I’m not even for companies. For example, I worked with Hood Ice Cream for a few years, but once I am [switched to parenting content]That stopped.

‘Even when a local Cape COD resort recently invited me enthusiastically, they bumped me when I asked for basic coverage such as meals in exchange for content.

‘So it feels like I’m excluded [from brand deals] For reasons that I do not fully understand. It’s different now. ‘

But she said it “feels more worthwhile” and authentic posts about motherhood than fashion, so she doesn’t regret making the switch.

“It’s never too late to turn. It’s okay to outgrow something that you once defined, “she encouraged others.

Nevertheless, Lisa is now a grip on the realization that she does not make enough content creation to make the her full -time career more.

She recently launched her own jewelry line The conscious Lisa collection. She also wrote a book about parenthood and sells virtually styling consultations.

But she is now looking for a permanent job – and she admitted that things are now ‘heavy’ because ‘nobody will hire her’.

“I can’t live from the income of the jewelry and what I will take home in a month is not what I took home,” she admitted. ‘[I get] An Instagram post sponsored by the brand [per month].

‘Brands always chase what is new and fresh. If you don’t build something that you own, you will not have anything behind if they continue. ‘

While she thinks about her journey as an influencer, Lisa – who currently has 124,000 followers in her account @Consnesciouslisa_ – admitted that she wish she had done things differently.

And she hopes that sharing her story will help others learn not to make the same mistakes she has made.

‘After almost 14 years [as an influencer]I know this space deep, but I don’t always feel respected, “she shared.

‘I think every maker has to diversify his income and build several streams at the same time. Brand money is great, I know makers who earn $ 20,000 for a single post, but it is risky if you do not manage your money wisely.

‘A reason why I am struggling now is because I have not always spent wisely or kept good financial data.

‘If I could do it again, I would not have left that I had a steady W-2 job completely. I have a master in writing, a bachelor’s degree in English and journalism, I have experience with teaching, marketing and office management, but it all now feels worthless.

“Nobody will hire me. I wish I had saved a fixed income outside of social media. It would have made these heavy seasons easier. ‘