I went to Lidl and left with 26 dupes – including £1.99 copycat Jo Malone soap
LIDL has dropped a ‘crazy’ number of home and beauty dupes – and you can find them all together in store, according to observant shoppers.
Dupe hunters have unearthed copycats from Jo Malone, Rituals, Moulton Brown, Sol de Janeiro and Lush in stores across the country.
There’s even a £1.99 dupe of the coveted Jo Malone London Pomegranate Noir Body & Hand Wash.
The designer version will cost you a whopping £36.
A number of shoppers have joined the Facebook group Extreme Couponing and Bargains UK to share their finds and brand the range ‘crazy’.
That includes one woman who walked away with as many as 26 dupes.
Emmz Delacrem brought out a variety of soaps, candles, body washes and diffusers – all imitations of designer purchases.
She said: “Yes, surprisingly happy dupes in a shop in Essex today.
“Dupes from designer brands Molton Brown, Jo Malone, Rituals, Lush, Sol de Janeiro and L’Occitane.”
Others were enthusiastic about the candles.
“I just went to Lidl and bought the Sol de Janeiro dupes, the Lush shower gel dupes, the Jo Malone hand wash dupe and the The White Company Seychelles Candle dupe,” said Michelle Bickersteth.
“Everyone smells exactly like the real thing.
“They all had different ones, these are exactly the ones I wanted.”
The Seychelles Indulgence Candle from The White Company costs a whopping £140.
Lynsey Allen also bought the Lush shower gel dupes from her local Lidl for £1.99 and said they “smell so good”.
A bottle of the same size Lush shower gel costs an eye-watering £30, while Lidl’s Lavish Shower Gel costs £1.99.
Best Beauty Dupes
Fabulous’ Beauty Editor, Tara Ledden revealed the cheaper version of your favorite beauty products you should have in your cupboard.
“According to new research from Elf Cosmetics, a whopping 55% of us would like to spend less on our beauty routines, so it’s no wonder there are millions of #dupe videos on Tiktok.
“While some dupes are easy to spot because of their appearance, they often fall short when it comes to content.
“In fact, some of the best dupes look nothing like the luxury product they’re a dead ringer for — and trust me, they’re the ones you want.”
REAL: Benefit Hoola Matte Bronzer, £32.50 DUPE: Natural Collection Bronzer, £3.50, which is a saving of £29. The Natural Collection Bronzer is available in more shades, although there is no mirror in the compact.
REAL: Hydro-Grip Primer for Milk Makeup, £35 DUPE: Elf Power Grip primer, £10. These two share a similar green shade and the same long-lasting, mattifying properties – although Elf’s is so popular it’s just as difficult to obtain.
REAL: Charlotte Tilbury Pillow Talk Lipstick, £28 DUPE: L’Oreal Paris Color Riche Satin Lipstick Beige A Now, £8.99. The shades of these two lipsticks are almost identical on the lips, although Charlotte Tilbury’s is matte, but the L’Oréal Paris Lipstick has a satin finish – which actually makes it more comfortable if you wear it all day.
REAL: Estée Lauder Double Wear Foundation, £40 DUPE: Lasting Perfection Matte Foundation Collection, £6.99. While they don’t look the same from the outside, the formula, consistency, and staying power of both foundations are quite similar — unfortunately, the collection only comes in 20 shades versus Estee Lauder’s 60 options.
REAL: Shinier Boys Brow, £20 DUPE: Essence Make Me Brow Gel, £2.50. There’s an entire Reddit thread dedicated to this dupe, so you know it has to be good. They both have a waxy consistency and added fibers to make brows look fuller. I have to say the color range at Boy Brow is much better, but if you are brunette there are plenty of Essence color options to try.
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The copycat scents are Honey I’m Home (a dupe of Lush’s Honey I Washed The Kids) and Dizzy Rose (a dupe of Lush’s Rose Jam).
Beauty dupes are a phenomenon that has transformed the industry into a playground where luxury products have affordable alternatives.
Social media influencers and beauty bloggers have turned finding the perfect dupe into a sport.
Some have built entire content empires by seeking out affordable alternatives to cult-favorite products.
TikTok, Instagram and Facebook have made it easier than ever for beauty lovers to share side-by-side comparisons.
And that is exactly what happened with Lidl’s new collection.