Iconic sports brand returns to English football for the first time in 13 years

For the first time in 13 years, Reebok made a sensational return to the English football market.

Newly promoted Championship Side Charlton has announced a new partnership with the global sports brand.

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As part of the multi -year agreement, Reebok will serve as the official kit supplier of Charlton.

It therefore brings an end to the association of Charlton with Castore, which had produced the kits of the club since 2022.

CEO of Sports Hub Brands, the British license holder of Reebok, John Carden said: “Charlton Has a rich football defense.

“And an incredibly passionate fan base. At Reebok we share this deep -rooted appreciation for history And the drive to innovate.

“This partnership marks an exciting step forward in our mission to reclaim our place in team sports, so that our unique vision and craftsmanship bring the field to the field.”

Reebok’s last performance in the EFL came with Bolton more than ten years ago – the bigger Manchester City where the brand was originally formed in 1895.

Charlton, who celebrated promotion after beating Leyton Orient 1-0 in the League One Play-off final at Wembley, the deal announced with a short red-tinted video on Sunday.

Addicks fans can expect that the new kits are available for purchase prior to the 2025/26 season.

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The now American shoe and clothing company started to cooperate Bolton In the 90s.

Just like Charlton, Bolton Reebok welcomed back to the Premier League weeks after winning promotion in the 1996-97 season.

Between 1997 and 2012, their partnership included shirt sponsorship, kit production and stadium appointment rights.

It was the longest kit partner in English football historyBefore it ended abruptly in 2014.

Bolton’s kit manufacturer then changed to the Italian sportswear brand Macronwho became stadium sponsors for four years.

Charlton Board member Ed Warrick added: “We are pleased to welcome Reebok to our family.

“Their dedication to performance, culture and innovation fits perfectly with our club values.

“Our fans are going to love what Reebok has created, and while we step on the field and we look forward to building a lasting inheritance together.”

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