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SHOPPERS are rushing to their nearest Primark store as they desperately want to get their hands on a new line of pyjamas that are super nostalgic.
So if you want to go back in time to your childhood, you’ve come to the right place.
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Fashion fans are rushing to check out Primark’s latest purchases: a nightwear line based on the fictional character Miffy.
The classic children’s character, a sweet and timeless bunny designed by Dutch artist Dick Bruna, first appeared in 1955.
Since then, Miffy has appeared in more than 30 books and in 1984 the character appeared in her first television series.
Fans of the super cute character can now go to bed with a nostalgic feeling in Primark’s adorable nightwear collection.
Read more Primark stories
Primark recently gave shoppers a sneak peek at its new purchases via social media, which surprised many.
The clip was posted with the caption ‘Don’t run, go to Primark for these Miffy pyjamas’, and fashion fans were thrilled with the affordable fashion.
Whether you prefer to sleep in long pants or shorts, there is sure to be something that is perfect for you.
If you’re looking for something super comfy, there’s the Miffy long sleeve pyjama top for £14.
There’s also the Green Miffy pyjama bottoms, which cost £16.
But if you’re looking for a more summery nightwear option, there’s also a pair of Miffy pyjama leggings for £10, which look great paired with the matching crew neck nightdress, which is also just £10.
If you prefer an oversized tee, there’s also a nice oversized nightdress available for just £12.
And if that wasn’t enough, Miffy fans can also get their hands on a Miffy cropped t-shirt and shorts set for £11.
ABBY McHale explains why Primark is known for its nightwear department.
Large parts of the stores are occupied and they sell everything from trendy satin styles to soft Disney pyjamas and everything in between.
Plus, it means you can look and feel good when you go to bed without breaking the bank.
It’s also a great place to score a pajama knockoff.
Last year Primark had a great version of the Skims pyjamas and the latest dupe is from Victoria’s Secret.
The pink striped pajamas match very well with those of the American lingerie brand, I have one myself.
They are light, super comfortable and cost a fraction of the price. What’s not to love?
There are even cute Miffy accessories including a set of socks, a bag for £5 and tote and shopper bags ranging from £2.50 to £3.
The official @primark The TikTok clip has clearly caused quite a stir, as it has already been viewed 97,200 times.
Why is Primark the place to go for bargains?
HOW does Primark do it? Keep delivering on-trend items at such unbelievable prices? According to bosses, it comes down to four things.
- They “sell a lot of items” – Thanks to them they can save by buying in bulk for their 191 UK stores
- They “do very little advertising”
- Although their clothes represent the “latest trends”, “they do not use expensive hangers, tags or labels”.
- And finally, they try to be “as efficient as possible when transporting products from factories to stores.” This includes things like “asking suppliers to package our t-shirts so they can go straight on the shelves.”
For more information on how Primark keeps their costs so low and delivers such great bargains, visit the Primark website.
Fashion lovers were impressed with the new Miffy line and many expressed their opinions in the comments.
Not only did many say they “needed” the cheap purchases, but others also admitted to “running” to the nearest store.
One person said, “I need.”
Another added: “Oh my god I’m going to run.”
A third commented: “I need everything.”
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