In the brand new shopping layout of KMART Australia – while Boss announces major changes in the works

KMART Australia has announced major changes to the layout of the store as part of a strategy to attract digital Savvy Gen Z and Alpha customers.

The retailer is new store layout testing at selected locations, including moving the cash register – controversially in the middle of the store – back to the front.

The central cash register was first introduced about ten years ago in all stores throughout the country to ‘improve access’ and ‘reducing clutter at the exit’.

Now in an important step, KMART’s new director Aleks Spasesska is revealing plans to emphasize fashion and beauty at the front of stores in an attempt to stimulate sale and a better appeal to younger shoppers.

“The biggest difference you will notice is in the clothing and beauty offer in the store,” said Spaseska on the Wesfarmer’s strategy briefing day, according to the Smh.

‘If you enter women’s clothing today, you will see that we usually sell all the tops together, the soils together, the dresses together. If you think about the way in which our traders put together the series, it is a brand new outfit.

“When you walk the store in the new format, there is much more coordination through women’s clothing, so that customers can be much more inspired and help with outfit building … We also brought beauty at the front of the store.”

Daily Mail Australia visited the KMART store in Ashfield, in Sydney’s Inner West, where controversial cash register was recently recovered from the front entrance.

Upon arrival, customers are greeted by rows of beauty supplies, including budget-friendly makeup and skin care products.

Kmart’s new director Aleks Spaseska unveiled plans to emphasize fashion and beauty at the front of stores in an attempt to stimulate sale and a better appeal to younger shoppers

When entering the Ashfield store, customers are greeted by rows of beauty supplies, including budget-friendly makeup and skin care products

The retail chain plans are more extensive items – such as car seats and bicycles – from the workplace to the store to free up space for clothing displays.

As part of the change, customers are instructed to buy large or large ticket items through a digital ‘select and collect’ system.

Usually known as the go-to-place for mothers and millennials, the retailer now focuses his sights on Gen Z and Alpha consumers while it is expanding its offer in youth clothing, ‘kidult’ collectibles, Beauty and Home and Living.

In an attempt to address younger customers, KMART shifts his marketing strategy to social media.

The younger customers have become important factors of market trends, where their purchasing power is growing rapidly – probably fed by social media, influencers and online shopping.

The strategy of the retailer includes making more social media content to present popular cheap items, including fashion, beauty, household items, cleaning and more.

In recent years, KMART has moved tens of thousands of shoppers to its stores – all thanks to organic social media -buzzz and five -star reviews.

In the 2024 financial year, KMART Group reported a turnover of more than $ 11 billion dollars, with a profit of almost $ 960 million.

Daily Mail Australia visited the KMART store in Ashfield, in Sydney’s Inner West, where controversial cash register were recently recovered from the pre -entrance

KMART Australia has announced major changes to its shop layout as part of a strategy to attract digitally smart gene Z and Alpha customers

The Mount Gravatt store in the south of Brisbane was one of the first to undergo renovation at the end of last year.

The new store layout has led to more customer traffic, in which Spaseska confirmed that it has been a huge success, with reference to ‘stronger sales’ driven by the improved shopping current.

Four more stores are expected to roll out the new layout, and if it is successful, the format at all KMART locations will be expanded.

“I am incredibly proud of what our team has achieved so far,” said Spaseska.

“Our goal of making daily life brighter, has never extradited customers again, and I look forward to this next chapter in our story.”