Forget jam, marmalade or Nutella – now you can enjoy coffee on toast for breakfast.
No Normal Coffee, a Swiss company, has launched a spreadable 'dark roast' paste made from Fairtrade Arabica beans.
The spreadable coffee is similar in color to Marmite and is sweetened with organic beet sugar and thickened with xanthan gum powder.
A 100 gram tube, which can be purchased online for €13.99, is enough for about 50 slices of toast or 25 sandwiches.
And if you prefer to drink your coffee the traditional way, you don't have to brew a fresh pot or buy a Nespresso machine.
One tube of No Normal Coffee can make up to 20 cups of coffee, dissolved in boiling water.
No Normal Coffee, a Swiss company, has launched a spreadable 'dark roast' paste made from Fairtrade Arabica beans
The spreadable coffee is similar in color to Marmite and is sweetened with organic beet sugar and thickened with xanthan gum powder
Unopened, the product has a shelf life of up to 12 months and does not need to be kept in the refrigerator.
Some customers have even incorporated the spread into espresso martinis or used it to make tiramisu.
No Normal Coffee has shipped orders to countries such as Iceland and Latin America.
Tubes have even reached Antarctica and Mount Everest.
While climbing the Valais Alps in 2023, Swiss hikers Alexander Häberlin and Philippe Greinacher came up with the idea of No Normal Coffee.
Mr Häberlin told The Daily Telegraph: 'During the first prototype review we experimented with different ways to solve it. Hot water, cold water, milk.
Unopened, the product has a shelf life of up to 12 months and does not need to be kept in the refrigerator
'In a spontaneous moment, Philippe spread some paste on an energy bar and took a bite.
“His eyes lit up – it was incredible.”
He added: 'In Switzerland, aluminum tubes are often used for everything from mayonnaise to tomato paste, meat and even fish spreads.
'We loved the concept: it is honest, practical and sustainable.'
