Starbucks announced the return of free fillings for customers who remain around the coffee shops, after the chain was confronted with recoil for eliminating the popular advantage.
From Monday, customers will buy brewed coffee or tea 'for here' at participating stores served their drinks served in ceramic mugs or glasses and free refillings.
The policy also applies to those who use personal cups of home and includes both hot and ice and coffee or tea.
Moreover, Starbucks announced the return of spices, allowing customers to donate their own creamer, milk and sweeteners.
“We have heard from customers that access to comfortable seats and a clean safe environment is crucial to return to the Starbucks they know and what they love,” Starbucks said in a statement.
'We have also heard from partners that it is necessary to reset customer expectations to be successful in creating a warm, hospitable environment.
To do this, we implement a new coffee house behavior code to clarify that our spaces are only for customers and partners. ”
The new code of conduct includes the need for customers to make a purchase before the café bathrooms can be used or to sit and chat.
The shift marks the end of a seven-year experiment in open-door inclusiveness and comes as the coffee giant to tackle decreasing sales and safety problems in its North American stores.
Starbucks announced the return of free refills for customers who remain around the coffee shops, after the chain was confronted with recoil for eliminating the popular benefit
From Monday, guests brewed coffee or tea 'for here' participating their drinks are served in ceramic mugs or glasses and free refillings
The policy also applies to those who use personal cups of home, and includes both hot and ice and coffee or tea
The rules forbid explicit intimidation, smoking, external alcohol, drug use and panhandling. Vrifters are asked to leave and the law enforcement may be involved if necessary.
Starbucks spokesperson Jaci Anderson emphasized the intention behind the new rules: 'We want everyone to feel welcome and comfortable in our stores. By seting clear expectations for the behavior and use of our spaces, we can create a better environment for everyone. '
Starbucks has said that employees will receive training on maintaining the new policy.
The new rules turn around an open door policy in 2018, after two men were arrested in a Philadelphia Starbucks where they had gone for a business meeting.
The individual store had a policy to ask unpaid customers to leave and the men had bought nothing. But the arrest, which was caught on video, was a great shame for the company.
It led to national indignation, which led to a temporary closure of all American stores for racial sensitivity training.
At the time, Starbucks chairman Howard Schultz said that he did not want people to feel 'less than' if they were refused access.
“We don't want to become a public bathroom, but we will make the right decision 100 percent of the time and give people the key,” said Schultz during the crisis.
The new code of conduct includes the need for customers to make a purchase before the café bathrooms can be used or to sit and chat. The shift marks the end of a seven-year experiment in open door Inclusivity
Brian Niccol, CEO of Starbucks, has said that he wants Starbucks to recapture the Community coffee house with the feeling that it used to be, for long drive-thru lines, backups for mobile orders and other problems that visits visits more of a job
The company hopes that the new rules will provide both employees and customers, so that the community -oriented atmosphere of the coffee house will be built up
However, the consequences of that decision had been a challenge for both Starbucks employees and customers.
Since then, many baristas had reported to deal with hanging around, inappropriate behavior and even dangerous situations.
In 2022, Starbucks closed 16 American stores, including locations in Los Angeles and Seattle, with reference to safety problems such as drug use and disruptive behavior.
The company hopes that the new rules will provide both employees and customers, so that the community -oriented atmosphere of the coffee house will be built up.
The new code of conduct corresponds to efforts of the new CEO Brian Niccol to breathe new life into the brand and reverse three consecutive quarters of the falling sale.
Niccol promised to restore the reputation of Starbucks as a community shub by re -introducing cozy furniture, ceramic mugs and spices -functions that were removed during the COVID -19 Pandemie.
Niccol has said that he wants Starbucks to recapture the Community-Koffiehuis with the feeling that it used to be, before the long-term drive-thru lines, mobile ordering-ups and other problems visiting more a job.
