Great Northern Brewing has sensational left a campaign aimed at supporting national parks after the disturbing customers have boycot.
The 'Outdoors For A Cause' campaign promised to match donations of each amount to $ 200,000 when customers gave the Foundation for National Parks and Dieren in the wild.
It should run from January 15 to March 31, but the brewing company stopped on Tuesday evening after thousands of complaints.
Outdoor lovers were upset that the campaign supported the establishment of national parks, which have more strict policy than state parks and make it more difficult to camp, to travel a family dog or ride a 4WD.
Great Northern Marketing Head Zac Gelman told Daily Mail Australia that it had given his customers advice on board and had dropped the campaign.
“Great Northern's Outdoors for a Cause Campaign was paused yesterday after feedback from our passionate drinkers,” said Mr. Gelman.
'Our donation to the Foundation for National Parks & Wildlife will now not be used to buy land to add to national parks.
“Our donation will be used instead for the preservation of endangered species.”
Great northern drinkers left the beer after a controversial campaign
In a complete turn, Great Northern now supported those who wanted to retain the less restrictive state forests.
“Whether it's walking, fishing, 4-wheel driving or just relaxing, using great northern drinkers and retaining their precious places in the outdoors and we support them,” said Mr. Gelman.
Great Northern underestimated the number of drinkers who supported the protection of state forests.
Jake Seddon shared images on Tiktok and showed him that he is pouring out his large northern northern northern.
“Great Northern supporting us that locks us from our parks,” was the caption.
Sean Mclachlan went to Facebook to post a video of him who pierced his big northern look and drop it out.
“G'day Australia, this used to be my favorite beet before you woke up,” he said.
Four -wheel drive Facebook Group 4WD TV was furious with the campaign.
“In an absolutely shameful movement, Great Northern Brewing woke up with a campaign to help us locked up from forests,” they wrote.
Sean Mclachlan pierced his big northern can and let it spill
Leonie Blackwell, who runs the Facebook page 'Victorians against the Great Forest National Park', told Daily Mail Australia that Great Northern Brewing would be of their decision.
“It is really disappointing that such large companies blindly support in supporting problems without the full context of the impact they will have to understand,” she said.
'They try to look good, but they must have a much larger vision than just try to look cool and trendy.
“I hope they regret their decision to do this. Many people who drink Great Northern also go camping. '
Only $ 2,286 was picked up for the cause before it was abandoned.
A National Park is a land area that is reserved for the protection and preservation of biodiversity, native plants and animals, ecosystems, places of cultural significance and natural or geological characteristics.
Staatsbossen offer a lower level of environmental protection and the list of permitted activities is generally wider and includes things such as trail bikes, authorized yacht, horse riding and dog walks.
In 2010, the Japanese company AHI, by his entire Victorian subsidiary Carlton United Breweries, announced the launch of Great Northern Brewing.
Great Northern was stylized on 'Cairns Draft', a product that was first brewed in 1924.
In 2022 it was the best -selling beer in Australia.
