Starbucks will cut a third of the menu while the wrestling chain undergoes a big overhaul.
The coffee giant has cut benefits and simplified its offer in an attempt to reduce waiting times and other important complaints from customers.
Brian Niccol, CEO of Starbucks, announced the cutbacks on Tuesday during the company's profit call in the fourth quarter.
There will be a reduction of approximately 30 percent in both drinks and food, “Niccol told investors.
No specific items have yet been revealed, so fans could be set for their favorites for the heel.
Starbucks took all his controversial olive oil drinks and his ice cream drinks in November.
Niccol, who took over in September, previously argued that menus had become 'overly complex', which resulted in long rows.
Nevertheless, Starbucks has still introduced two new drinks in recent months, including an espresso -based drink called the Cortado.
Starbucks is set to cut a third of the menu, but no specific items have been announced yet
It also reduced drinks with pistachio and stopped charging customers extra for dairy alternatives.
Reducing the menu ensures that Starbuck can be more responsive and coordinated at cultural moments, “Niccol said Tuesday.
Some customers went to social media to express their concern that their favorite drinks can be removed from the menu in the coming months.
“Man, that's a shame. I hope they don't take away my go-to-drink, “wrote a user on X.
“Don't remove my Chai Latte Starbucks,” said another.
Despite the Turnaround plans from Niccol, the chain still reported its fourth consecutive quarter of decreases.
Sales in American stores fell by 4 percent in the quarter that ended in December.
Niccol said he acknowledges that there is still room for improvement, but that he believes that Starbucks is 'on the right track'.
The chain suffered after customers are tired of years of price increases and poor service.
As part of the reversal efforts, Niccol has raised a number of deals, which resulted in 40 percent fewer discount orders, CNN reported.
He also has the popular advantage of being able to visit a Starbucks location without ordering anything.
Starbucks CEO Brian Niccol tries to turn the wrestling coffee giant
Starbucks recently stopped charging customers extra for dairy alternatives
The shift marked the end of a seven-year experiment in open door inclusiveness, so that Americans could visit locations without buying anything.
In preparation for any anger or conflicts that could arise from this, Starbucks has three hours of training sessions for employees.
A series of documents from the Barista training tells employees that they 'use de-escalation tactics' as regular customers refuse to comply with the new rules, Business Insider reported.
And some coffee shops even have a 'panic button' to help employees prior to a possible increase in quarrels with customers.
One Starbucks employee in Center City, Philadelphia, said there is an emergency button that locks the doors of the store for new customers, while the people in the store can still leave.
The employee said that long lines can lead to a higher number of frustrated customers due to a structure of mobile orders and complicated menu items.
