The head of Instagram has lifted the lid on its notorious secret algorithm and reveals that one of the most popular user tricks for stimulating likes and views does not really work.
Adam Mosseri, 42, who has led the social media app of the meta-ownership since 2018, shared some secrets this week to optimize the presence of users on the platform, in an exclusive interview with DailyMail.com.
Speaking from New York City, Mosseri admitted that there is no magical spell or 'algorithm hack' when It is about increasing involvement – at least not as most people expect.
'No silver bullets. No silver bullets. You have to experiment and ensure that you are faithful to yourself, and also find out what resonates, “he told Dailymail.com.
“What works for this week may not work next year.”
Although the Tech director hesitated to announce specific strategies, he opened up the effectiveness of Instagram -hastags -on which many users have historically familiar to increase likes and reach.
When asked if they are still working, Mosseri explicitly replied: 'They don't do that! I'll tell you that. They don't work. '
Mosseri claimed that there is no secret formula to attract more followers and likes, and advised users to “find the overlap between what you want to get out of the platform and what will resonate on the platform.”
Head of Instagram Adam Mosseri shared some secrets to optimize the presence of users on the social media app, in an interview with DailyMail.com
The technical director has uncovered the truth behind hashtags, one of the most used tricks for stimulating likes and views, and revealed that they did not really help
The Instagram chef was also about the common conviction that placing more content helps to increase visibility and reach.
He confirmed that frequent message can be effective, but said he did not want users to feel the 'pressure' to do this.
In a lighter moment during the interview, Mosseri shared his favorite person to follow on Instagram.
“The real professor X for men's fashion,” he said, referring to popular content -maker Xander Torres.
Mosseri – who has long been known as Meta CEO Mark Zuckerberg's 'Trusted Lieutenant' – joined the technology company in 2008 and led the team that developed Facebook's news feed.
He became the boss of Instagram in 2018 after the co-founders of the app had left the company.
Mosseri claimed that there is no secret formula to attract more followers and likes, and advised users to 'experiment' and 'find out what resonates'
Mosseri is known for his close relationship with Meta CEO Mark Zuckerberg, shown above
In recent years, Mosseri has supervised the release of various Instagram functions, such as roles – to rival Tiktok – and Threads, an alternative to Elon Musk's X, formerly Twitter.
In 2022 he and his wife and three children would have moved from San Francisco to London, with the intention of expanding the activities of Meta in Europe and to starve the assembly match.
A year later, Mosseri announced his return to the US and explained that the management of 'Twitter Killer' threads' was' unmanageable 'in a different time zone.
More recently, Instagram introduced a comments section in the function of stories in September, making comments and answers visible to viewers instead of in the form of a private message.
Instagram said it implemented the new tool to possibly increase user involvement and to create more community-oriented experiences.
After a continuous increase in Instagram users who choose to communicate through private DMs or closed groups, away from advertisers.
“If you look at how teenagers spend their time on Instagram, they spend more time in DMS than in stories, and they spend more time in stories than in feed,” said head of Instagram Adam Mosseri in a podcast in time.
