Super strength Nicotine bags that have left Gary Lineker in 'Absolute Hell' are marketed by British children and are currently being overlooked by anti-smoking plans for the government, have warned campaigners.
Tins of the bags – individually up to 100 times the strength of a cigarette – are packed in bright colors, with names such as Candys Ice Cherry Gum, Trillionz Cola and Rave, who has a young boy in headphones on the peloton.
Others portray in cartoons and characters in emoji style and come in different fruit flavors, while others contain an Apple Bubblegum tin of 50 mg, with a photo of a screaming Hul that comes from a Felland Aiglerator's mouth.
But although the powerful bags each contain 150 mg of nicotine, a single cigarette contains only 10 mg – of which only about 1.4 mg is actually inhaled.
MPs are now afraid that the bags of vapen can replace for minor users when the prohibition on disposable items will come into force in June – and because of a legal mesh in the law, there are no age requirements to buy them because they do not contain tobacco.
That is the concern, Labor MP Mary Glindon submitted a last-minute amendment last week to the Tobacco and Vapenwet, which is currently making its way through the parliament, which will soon be considered but is not approved.
She called for a 'ban on production and sale of high-strength nicotine bags' and a maximum of 20 milligrams of nicotine per bag, with fines and a maximum of two years in prison if they are convicted.
The amendment would also make it illegal to deliver many strong bags to others.
Tins of the bags – separately up to 100 times the strength of a cigarette – are packed in bright colors, with names such as Candys Ice Cherry Gum, Trillionz Cola and Rave
Campaigners say that the colorful brands are designed to address children and young people
Gary Lineker told earlier about his seven hours of hell after trying one of the bags for the Euro 2020
With prices as low as £ 4.99, the 'hyper -strong' bags that our researchers bought from British websites are considerably cheaper than many vapen and costs less than products of the same strength that are marketed on adults.
Everything can be purchased without age controls online, on sites such as Snus Town and Viking Snus, and are legally sold in High Street stores in the United Kingdom.
The bags are placed under the tongue and deliver extreme doses of nicotine in the bloodstream.
Retailers are not obliged to identify customers – because the bags do not contain tobacco, they are not regulated in the UK – although some supermarkets do.
Campaigners now warn Vapen restrictions that form a large part of the approaching tobacco and vapor account, together with the prohibition on disposable items under separate legislation that enters into force in June, many people will encourage alternatives.
They say that easily accessible unregulated nicotine bins are the 'obvious choice' and are children who are lured in vapen through colorful packaging and a series of seductive flavors will look at the bags instead.
Richard Crosby, director of consumer interest group Pouchers, said: 'It is madness that super strong nicotine bakes are not part of the tobacco and vaping account.
'Bags are a proven, effective way to help people stop smoking and are part of the toolkit that Sweden uses to successfully become a smoke -free country.
Labor MP Mary Glindon has submitted an amendment to the Tobacco and Vapenleverlot that would see super-strengths nicotine patches banished
The bags can be purchased without age controls online, on sites such as Snus Town and Viking Snus, and are legally sold in High Street stores in the United Kingdom
The bags are placed under the tongue and deliver extreme doses of nicotine in the bloodstream
'But the strengths we are talking about here are ridiculous and it is clear that opportunistic manufacturers are now marketing them to children to get them addicted.
'The hyper -strong products can lead to light in the head, nausea and vomiting. We had long wanted regulated pouches, so we know exactly what is being sold and which group.
'Adult smokers must choose safer ways to consume nicotine, such as nicotine bags and vapen, and children should never be the target.
'We hope that the government sees meaning, approaches the online market and arranges bags, otherwise these are the easiest and most obvious choice for young people who want to use Nicotine.
“If children are the target of unscrupulous marketers and the government does not respond, the marketing will be effective.”
Premier League footballers have used nicotine bags on the field because they are a discreet way to consume nicotine, which has been demonstrated in studies to stimulate focus and performance.
The problem became so bad that the FA launched a study that showed that about one in five professional football players currently used snus, tobacco-free nicotine bags or both.
Gary Lineker said he had remained seriously ill after trying of snus, but because of this reaction it was assumed that he had used a hyper -strong nicotine bag.
About the rest, the football podcast was in 2023, the captain of the ex-England said he was convinced to try them for the euro of 2020, which he attended as an broadcaster.
He described his experience and said: 'I am on the bed and I am grim, and I put this thing straight from my mouth and thrown in the container, thinking what the hell is this?
Campaigners say that the use of bright colors, emojis and characters – as well as the wide range of flavors – targeted marketing tools are aimed at children
The cans, each containing a maximum of 25 bags, can be purchased for just £ 4.99
“I'm starting to sweat, but I freeze. I'm sweating and I sweat and there is a swimming pool on the floor and I can't move. I think they have done to me for God's sake?
'I start to feel very nauseous, but I can't get up because I feel very dizzy. Eventually I lay on the floor and I crawl to the toilet like a snake, only sliding, that is the only way to get there.
'And just before I came to the toilet, I put down everywhere, it's on the shower screens, it's all over. I feel terrible, it's terrible.
'Eventually the thing died and ended and I came to my bed and I thought I would look at the time. It was 7 in the morning. I had had absolute torture for seven hours. '
Nicotine bags are often called Snus, after the popular Swedish product that helped the country to become smoke-free. However, Swedish Snus contains tobacco, while nicotine bags available in the UK that are not.
The tobacco and vapenbill is designed to eventually create a smoke-free VK.
However, critics have argued that it will simply cause an increase in illegal products on the black market.
There have also been concerned about reducing the availability of vapen for people who want to quit smoking.
New research shows that a million smokers try to stop in England a year by using methods that have little chance of success.
Almost half (49 percent) reduced their chances with the help of Will Power and Nicotine replacement therapy such as gums and patches. But vapen and heated tobacco devices were found to considerably stimulate the success rates.
Other worries surround a rising black market that could feed peat wars for gangs that control the illegal Vape market, as can be seen in Australia.
And in a further blow to Vapers with cash, the E-liquid tax will come into effect on October 1, next year (2026), from £ 2.20 per 10 ml. The lowest income communities – in which smoking is most common – is feared when the worst is hit.
Plans to ban smoking outside of pubs and hospitality locations were deleted by the government in November after indignation of the sector. Instead, health secretary Wes Streeting announced a point of smoking outside schools and hospitals.
The tobacco and vaping account is currently in Report phase, before the last debate of Commons. It will then continue to the House of Lords.
A spokesperson for Snus Vikings said: 'We take responsible retail trade very seriously and want to be absolutely clear that Snus Vikings. Is not on the market or sells to children.
'Our products are only intended for nicotine users for adults and we have several guarantees to ensure compliance with legal and ethical standards.
“We continue to work for responsible retail and encourage regulatory discussions to be led by facts instead of misconceptions.”
It added that there are measures, such as the verification of the pop-in-time time to prevent minors from buying his products, and said that the use of emojis and different colors are only to help adult buyers make a distinction between flavors easier.
Snus Town is contacted for comment.