We have all seen Easter eggs in stores in January.
But some can be left with a bad taste in the mouth after seeing the rising prices of the chocolate treats in supermarkets.
Market prices for the most important ingredient of the seasonal treats are currently around £ 8,600 per tonne and have more than doubled (143 percent) compared to this time last year.
This has led to an increase in chocolate prices for British consumers with almost 12 percent, according to confectionery news.
But the Trade Journal said that manufacturers and retailers rub their hands together because choc -loving British would continue to make up for their Easter eggs – even if the prices would double.
It stated: 'Prepared at cocoa prices to reach new inflation-corrected peaks. Despite this increase, the consumer's question does not remain elastic, which means that it is unlikely that price increases will significantly scare the purchases.
“Industry predictions suggest that even if the cocoa prices would double, the consumer consumption rates could remain stable.”
The publication added: “As one of the biggest seasons for sale, this paints a positive picture for manufacturers who are preparing to roll out their new productline-ups.”
Chocolate prices for British consumers have risen by almost 12 percent (stock image)
Market prices for the most important ingredient of the seasonal treats, cocoa beans, are currently around £ 8,600 per ton and have more than doubled (143 percent) compared to this time last year
There has been a quadruple increase in the wholesale price of cocoa in the last two years (stock image)
Manufacturers and retailers are said to rub their hands together because choc -loving British will continue to sort out for their Easter eggs – even if the prices would double
Thijs Geijer, a senior economist at Dutch bank, specialized in food and agriculture, claimed that chocolate prices had been shifted due to various factors.
Cocoa trees only grow in a narrow band of about 20 degrees around the equator and are very vulnerable to changes in the climate.
The majority of the world production is in West -Africa and extremely weather combined with underdeveloped farms have seriously disturbed the production of cocoa beans.
Mr. Geijer said: 'It is a combination of unfavorable weather in the past seasons and the question remains quite sturdy.
“This has led to falling shares of cocoa markets quite sensitive to negative news.”
There has been a quadruple increase in the wholesale price of cocoa over the past two years, which caused a significant challenge for chocolate makers.
Ivory Coast and Ghana imported 58 million kilograms of cocoa beans worth £ 127 million for the UK in 2023, but both countries experienced a significant fall in production last year due to record -breaking temperatures above 40 degrees.
Mondelez International, which owns Cadbury, pointed to the significant rise in cocoa and dairy products as the reason for price increases is increased.
A spokesperson said: 'We understand the economic pressure that consumers are confronted with and increasing prices is a final resort for our company.
“As a food producer, however, we continue to experience considerably higher input costs in our supply chain, with ingredients such as cocoa and dairy products, which are used a lot in our products, much more costs than they have done earlier.”
