The secret service of the United States will broadcast an advertisement during the Super Bowl, made by Michael Bay, a director who is known for his high-doctane action scenes in films such as the Transformers series.
The advertisement cost the secret service $ 2 million to produce, CNN reported, referring to people in the NFL and the government agency that are familiar with the project.
That price tag is about double that the secret service has paid for earlier advertising campaigns, CNN also revealed.
This is after Donald Trump was almost murdered by a shooter during a meeting last July in Butler, Pennsylvania.
The attempt in the life of the President revealed stunning problems within the secret service, including a staff shortage that the agency would like to remedy with the upcoming Super Bowl advertisement.
Allegedly the advertisement will be broadcast during the Pregame show on the Jumbotron in the Caesars Superdome Stadium in New Orleans.
The advertising time is served to the secret service, which means that it does not have to pay millions to get his messages for the lucrative super bowl. Ad -purchases during Super Bowl Sunday this year cost no less than $ 8 million.
There are also indications that a commercial on television could be broadcast on Fox, the network that broadcasts the big game. CNN reported that this advertising space would also be served to the secret service.
Michael Bay was chosen by the secret service to send his Super Bowl advertisement, a gamble to recruit more staff
Bay is depicted with shaking hands with President Donald Trump on a joint basis Andrews in Maryland on January 31, 2025
Secret Service Director Sean Curran told CNN through a spokesperson that 'he enabled the team to identify a new and fast approach that used with required rules. '
The news of the advertisement broke after Bay was seen with Trump with Trump about a week ago, while the president was about to board Air Force One on a joint Andrews. Allegedly, Bay shot the Secret Service advertisement on the military outpost in Maryland.
The advertisement, intended to show the role of the agency in the protection of the leaders of the nation, will use images of the secret service and former presidents agents.
This may include historical images of John F. Kennedy and Ronald Reagan, who both had controversial attempts in their lives.
Kennedy was murdered in November 1963 during a visit to Texas, while Reagan survived a bullet to the left armpit in March 1981.
It is also expected that it is a picture of Trump during the Butler rally, but it is unclear whether that made the last cut.
Trump will be in the game and may be on time to see the advertisement. He is the first sitting president to attend the Super Bowl.
“I came up with the concept for the PSA that America was based on the idea of ​​freedom,” Bay CNN said in a statement. 'During our short but powerful history as Americans, we have always stepped ahead in time of need. This was a place to honor the true silent heroes that protect the leaders of our democracy. '
President John F. Kennedy is depicted in a motorcade travels through Dallas minutes before he was shot on November 22, 1963
President Ronald Reagan Huivert and raises his arm after he was shot in Washington DC on March 30, 1981
President Donald Trump is seen that the stage of the officers of the Secret Service is ushered after he was shot down on July 13, 2024 during a rally in Butler, Pennsylvania,
Initially, CNN reported that the advertisement would not be broadcast to the SuperDome, with a source close to the NFL who told the outlet that the secret service submitted its request too late and the advertising space was full.
Less than a day later, the NFL said it would indeed broadcast the advertisement. The competition gave no reason for the change.
The advertisement was shot and produced in less than two weeks and will now be shown in a stadium with a capacity of 76,000 seats.
The official kick -off time for Super Bowl Lix is ​​around 6.30 pm. The Chiefs of Kansas City will compete against the Philadelphia Eagles, the same matchup from 2023.
