The son of the founder of the deceased Playboy Hugh Hefner pulls in the footsteps of his father by launching his own content platform for adults.
Marston Hefner, 34, takes on only fans and Playboy's Creator app with his own site called RM11, who promises to give makers a much higher income than rival platforms.
Inspired by the allure of one night in a luxury hotel, RM11 changes its models in 'Hosts', while subscribers are 'guests' who are invited to virtual 'rooms' for intimate one-on-one digital experiences.
In contrast to the spicy app from Playboy, which only allows nakedness but does not allow sex, RM11 is completely unlimited so that makers can post pornographic content.
Hefner, who already has his own account on fans alone, said Dailymail.com that RM11 also allows complete freedom of expression – something that many rival platforms do not offer.
'Only fans limits freedom of expression in the sense that they are limited because they are in the App Store. There are certain words that you can't say, “he explained.
'There are content restrictions, but we do not have those restrictions on our platform, so the maker is free to make. It can be art, it can be what someone wants to do. It could be their diary, it could be their training routine, “he went on.
Hefner said that his deceased father Hugh, who was a strong proponent of the first amendment, inspired the liberal approach to RM11 of the content of RM11, as well as the split of the 90/10 committee – reportedly the highest in industry.
Marston Hefner, the son of the founder of the deceased Playboy Hugh Hefner, follows in the footsteps of his father by launching his own content platform for adults
The platform, called RM11, is unlimited when it comes to speech and pornographic content, so that makers can push the boundaries more than on other platforms
“Playboy paid their artists better than anyone else,” Hefner said.
“And RM11 has the values ​​that are needed to show what it means to be a content -creator for adults, who believes in nudity, believes that they embrace those fundamental concepts in which I believe,” he went on .
'I would not have registered with a company that did not believe in free speech, freedom to create, freedom for nakedness, freedom for sex and to commodify that things are up to each individual. It should not be a problem. '
Hefner also said that his own experience as a maker on platforms as only fans attracted him to board as Chief Strategy Officer of RM11.
'I am a maker of the content of adults and I am pretty good at it,' hefner, who is already busy bringing a number of big names of celebrities to RM11.
“I would not have my career and my success without the support of my wife,” he said when he was asked what his significant other Anna thinks about his X-rated career.
Coincidentally, Hefner's Raunchy Ondernemershing coincides with Playboy, which again launches his print magazine after five years.
The iconic publication was just kiosks with beauty influences Lori Harvey on the cover, while Model Gillian Nation was named the 2025 Playmate of the Year.
Hefner said that his deceased father Hugh inspired the liberal approach to RM11 of the content of RM11, as well as the split of the 90/10 committee – reportedly the highest in the industry. (Shown in 2011)
Hefner is already a successful creator of only fans, but is now changing his energy to his own platform
When he interviewed about the comeback of the magazine, Hefner said that platforms such as RM11 represent the 'future' of adult entertainment.
“I think the future of the content industry for adults, and this takes nothing away from Playboy, but it brings it into the hands of makers to create what they want,” he said.
“There is no intermediary between the vision of a maker and what they make.”
Hefner, who is openly bisexual, only joined in 2023 and earned around $ 30,000 on the site in his first six months.
He previously worked as a writer and published his first new high school Romantiek in 2022.
Hefner is one of the four children of the founder of Playboy Hugh Hefner.
His sister Christie and younger brother Cooper both worked for Playboy earlier, while older brother David has lived his life outside the spotlight and away from the Playboy brand.
The deceased Hugh Hefner is depicted with Kendra Wilkinson and Holly Madison
Playboy Magazine has just launched his printed publication with Gillian Nation called Playmate of the Year before 2025
Last year, Cooper Playboy tried to buy for $ 100 million.
In a statement in which the bid was announced, the 33-year-old described the sentimental value of the brand when he 'again' again 'again' with his vision of the Playboy while he was 'faithful to his heritage'.
'Today I submitted an offer on behalf of Hefner Capital for $ 100 million to acquire Playboy Enterprises – a company and brand that is part of my inheritance. I know what meaningful Playboy is for people worldwide, including my family, “he wrote.
'The investment is about saving an iconic brand and at the same time honoring the values ​​that it has been defending for more than 70 years; Freedom of expression, creativity and thoughtful stories.
'My goal is to think of the future of Playboy again while you remain faithful to his heritage. Although the brand is owned by Plby Group Inc., we look forward to working with the board and the stakeholders to find a path that benefits all those involved. '
The range of $ 100 million was a full contract, according to the Hollywood Reporter. Unfortunately, the offer was rejected.
“After a careful assessment and consideration of the unsolicited proposal from Hefner, our board has established that the proposal considerably distinguishes the Playboy activa and is not in the best interest of the shareholders of PLBY Group,” said Ben Kohn, CEO and a director of Plby Group, in a statement.
Playboy was founded by Hugh and his employees in Chicago in 1953 and developed into one of the world's best-known brands, famous for his nude and semi-naked models.
Together with that came the iconic Playboy Bunnies and Hugh's Legendary Home, The Playboy Mansion.
Hugh also served as editor -in -chief of the publication. He passed at the age of 91 in 2017 as a result of heart failure and septicemia after a deadly tribe of e-coli. He left a reported fortune of $ 43 million.
