Mark Zuckerberg has dismissed 3,600 employees at Meta in a Schokkolomje that is designed to focus on 'low -performing' staff.
But affected employees come forward to challenge the perception that Zuckerberg simply wanted to reduce the dead weight, insisting that that is no more than a 'business facade'.
“This was not about performance; It was about reducing workforce in favor of AI initiatives, said former meta content manager Kaila Curry.
'Maybe I was missing' 'missed male energy' '(to quote Mark Zuckerberg himself). Who knows? '
Curry said that she received a result of 'expected expectations' in her most recent review from the middle of the year and often asked for feedback about her performance.
“I was always told that I was doing well,” she said.
'I was never placed on a PIP, never given corrective feedback and never provided well or provided clear expectations. I just did the work – often at the weekend – while I am isolated in an empty office. '
In mid-January, Zuckerberg announced plans to 'put the bar about performance management and to move low performers faster'.
![Zuckerberg lays off 3600 Meta workers in ‘low performance’ culling spree as former employees blast AI priorities and ‘masculine energy’ Zuckerberg lays off 3600 Meta workers in ‘low performance’ culling spree as former employees blast AI priorities and ‘masculine energy’](https://i.dailymail.co.uk/1s/2025/02/12/05/95119695-14387821-image-a-26_1739336736945.jpg)
Mark Zuckerberg has dismissed 3,600 employees at Meta in a Schokkolomje designed to focus on 'low -performing' staff
![This year, Meta has focused on hiring machine learning engineers, because the AI functions continues to develop and build](https://i.dailymail.co.uk/1s/2025/02/12/05/95119697-14387821-image-a-25_1739336734462.jpg)
This year, Meta has focused on hiring machine learning engineers, because the AI functions continues to develop and build
In total he hoped to wipe out about five percent of his workforce.
“We usually manage people who do not meet expectations over the course of a year,” he said in an internal memo seen by Bloomberg.
“But now we are going to do more extensive performance -based cuts during this cycle.”
In a similar vein like Curry's experience, Meta -product designer Steven S. shared his own experience to be released on LinkedIn in the cuts.
“I was released today – but not because I was a” low -performer, “he said.
'This morning I found out that I was part of the latest dismissal round of Meta – one of the 5% of the employees who were struck throughout the company.
'If you have seen the headlines, you have probably also seen how leadership praise this: a move to' raise the bar 'by cutting so -called' low performance '.
“Let's be clear: that label is misleading and for many of us it's downright wrong.”
![](https://i.dailymail.co.uk/1s/2025/02/12/05/95119637-14387821-_This_wasn_t_about_performance_it_was_about_workforce_reduction_-a-40_1739336850869.jpg)
“This was not about performance; It was about staff reduction in favor of AI initiatives, “said former meta content manager Kaila Curry
![Meta -Product designer Steven S. shared his own experience to let go in the cuts on LinkedIn](https://i.dailymail.co.uk/1s/2025/02/12/04/95119635-14387821-image-a-23_1739336391184.jpg)
Meta -Product designer Steven S. shared his own experience to let go in the cuts on LinkedIn
Curry, who worked at Meta for a year, said she had managed weekend content activities of the Hub in San Francisco, after initially requesting the role in New York.
“I originally applied a role-based role, but I got a last-minute ultimatum: move to San Francisco or loss the chance,” she said.
“Because the move was covered, I took a chance. When I arrived, I heard that I was the only person in my team to be in the office. '
She claimed that during her a year at the company she had five managers and two 'Reorgs' – in what she described as a 'whirlwind' in which she was 'not for success'.
'Maybe I became too vocal when our shift to young adult (YA) content included to remove guarantees that protected LGBTQ+ users.
“I spoke because I didn't want to contribute to a platform that could increase suicide figures at LGBTQ+ young people.”
This year, Meta has focused on hiring machine learning engineers, because the AI functions continues to develop and build.