Iconic British boat maker Dr. Martens is set on AX 70 jobs in the UK while moving the activities to India.
The Retro brand is planning to set up a worldwide technology center in India. In October Dr. Martens 150 jobs with a risk of redundancy while it tried to save costs.
Two news bosses from the company – new financial boss Giles Wilson and Chief Executive IJe Nwokory – also received more than £ 3 million for member of the company, The Mirror reported.
Mr Nwokorie was offered the money, even though he had already visited the company as a Chief Brand Officer.
A spokesperson for Dr. Martens said: 'To Dr. To set up Martens to support future growth, we set up a company possession Global Technology Center that will ensure that we have the right operational structure and skills.
'This will entail the relocation of certain activities to India, with a number of value of full -time and contracted employees in the UK.
“We understand that this will have a personal impact on some of our people, and we are committed to offer extensive support to help them through this transition.”
Dr. Martens will cut 70 jobs in the UK and surrender them to staff in India
Dr. Martens Boots in 1969
A shelf from Doc Martens boots in a shoe store in Covent Garden in 1994
Joe Strummer, Topper Headon, Paul Simonon van de Clash with Dr. Martens in 1977
Dr. Martens traces its origins back to the Griggs family, who were known for making boots in Wollaston, Northhamptoneshire.
For six decades, Griggs shoes had a reputation as a sturdy and sustainable work boots.
In 1945 the company made a design recorded by the 25-year-old German soldier Dr. Klaus Maertens.
While he was suffering from a broken foot, he created a unique sole with aircushioning (instead of the traditional hard leather sole) to help his recovery.
Griggs, now run by the third generation of the family, bought the license for the sole of Dr. Maerten in 1960 and after making a few changes, the iconic Acht-Holed 1460 Baar was born.
They were then claimed as a street style by subcultural tribes such as punks and gutters, and the Skinheads.
In the nineties, the shoes were popular under the Grunge culture, before the sale suddenly purchased, forcing the company dramatically to close all the factories.
In 2000, the sale of the shoes had fallen so quickly that all British factories were closed except to prevent bankruptcy.
The shoes were incredibly popular in punk culture in the 1980s
Avril Levigne wears the iconic shoes during a concert in 2008
UK Girlband Little Mix with Dr. Martens in 2013
Actor Ryan Gosling Sporting a few Dr. Martens in 2017
In 2003 the revitalization of the British bran when High Mode designers started to adjust the classic boot of 1460.
In the 21st century, however, they made a comeback by addressing a wider audience after the world's greatest fashion -icons were seen, including more recently, Bella Hadid, Miley Cyrus and Olivia Rodrigo.
The boot is built for comfort and durability. The boot of 1460 started with the uniform police, post-people and factory workers in the UK.
The company describes music as the 'heartbeat of the brand' and says 'without music, Dr. Martens would have remained a workwear boot'.
