The founders of Ben & Jerry's Ice Cream want to buy their name mark back from the owners Unilever, according to reports.
Ben Cohen and Jerry Greenfield started the first discussions for a return deal, sources told Bloomberg.
Bosses of the Ice-Cream Company are at a distance with her parent company after Unilever is said to prohibited them from criticizing President Trump and his policy.
Many companies have rolled back the policy of diversity, equity and inclusion (dei) or seemed to show honor for Trump since he started his second term of the White House.
Ben & Jerry's, however, has had a socially conscious mission since he was founded in Burlington, Vermont in 1978.
The sale to Unilever for $ 326 million in 2000 gave power over his mission of social justice to an independent administration, which continued to pursue causes that have brought them at odds with their parent company.
Unilever has been publicly locked up in a struggle with the company since 2021, when the IJs brand stopped the sale in the by the Israeli western Jordoever.
The founders now want to collaborate with socially minded investors in every purchase, Bloomberg reported.
Ben Cohen and Jerry Greenfield started the first discussions to buy Ben and Jerry's back from Unilever
Departure of Unilever -Baas Hein Schumacher
The company can be valued at a few billion dollars in a sale, which means that Cohen and Greenfield have to attract serious capital to implement their plans.
Plans for a return come only a few days after Unilever has driven out his CEO Hein Schumacher, who will leave the top job after less than two years next month.
Schumacher had led the efforts to discharge Ben & Jerry's, announcing plans earlier this month to turn it off with a stock market list in Amsterdam, in addition to additional offers in London and New York.
Unilever has confronted with increasing pressure from shareholders – such as activist investor Nelson Peltz – about a flag performance.
Shares declined annual results earlier this month after a poorly received set.
“As confirmed during our announcement of 2024 FY results, we are on schedule to separate the ice cream company through a demerging,” a Unilever spokesperson told Bloomberg.
“Ben & Jerry's is an important part of the ice cream company, and it's not for sale.”
Ben & Jerry's did not immediately respond to DailyMail.com for comments.
