Aston Martin has delayed the rollout of his first fully electric vehicle in the latest sign that the switch from gasoline and diesel to battery cars is stuck.
The British company said that his Battery Electric Vehicle (BEV), which was previously launched in 2026, was now planned for the last part of this decade '.
It comes when the wider industry struggles with the transition to electricity in the middle of a lack of demand from motorists and heavy regulations that encourage car manufacturers to turn green.
Aston Martin, best known for making the cars driven by fictional spy James Bond, said that the delay was done 'in response to feedback from customers and the evolving customer dynamics'.
As a result, instead, it will concentrate on plug-in hybrids vehicles on batteries with a backup petrol engine for the time being.
It is the latest delay in electrification plans, after the company had previously reduced the launch from 2025 to 2026.
The large expenditure customers of Aston Martin are willing to increase more than £ 200,000 on average to step behind the wheel of the 007 cars.
But last year executive chairman Lawrence Stroll said that the demand for fully electric versions of the brand had been lower than it had expected, with many who still want to hear the throat -like roar of a powerful combustion engine instead of the buzzing of a battery.
Aston Martin has delayed the rollout of his first fully electric vehicle in the latest sign that the switch from gasoline and diesel to battery cars is stuck (file image)
The British company said that his Battery Electric Vehicle (BEV), which was previously launched in 2026, was now planned for the last part of this decade '(file image)
Aston Martin insists that it is still committed to the launch of a BEV, but moves at the pace of his customers. Insiders believe that Petrolhead fans from his conventional cars will be to the last motorists to embrace the switch to electrically.
The shift comes as Chief Executive Adrian Hallmark tries to get the wrestling car manufacturer back on the right track – because yesterday it revealed a loss of £ 289 million for last year, in the middle of Supply Chain problems and heavy trade in China.
It also cuts 170 jobs, or five percent of his workforce, because it wants to lower costs.
Separately, the figures from the industry nowadays show that the wider industry suffered a renewed slump at the start of the year, where car production fell to 71,104 units in January, 14 percent lower than last year.
It suggests that there is still no sign of recovery after production has shrunk by 14 percent in 2024.
The decline at the beginning of this year was partly due to continuous disturbance caused by the switch to new electric models, according to the Society of Motor Manufacturers and Traders (SMMT).
Aston Martin, best known for making the cars driven by fictional spy James Bond, said that the delay was done 'in response to customer feedback and evolving customer dynamics' (file image)
It said that there had been a 'slower than expected roll -out of new models' in the midst of 'mitigating question in the UK and other important markets'.
SMMT director Mike Hawes said: “Vehicle producers in the UK are confronted with a perfect storm of global commercial insecurity, which challenges production conditions and a market transition that turns out to be more difficult than expected.”
British car manufacturers are also under pressure to achieve government environmental goals. The goals mean that an increasing part of the vehicles they sell in the UK must be electric, but some companies have difficulty satisfying.
The rules were accused of the industry when Vauxhall announced the closure of his Luton factory last year that jeopardized more than 1,000 jobs.
Nissan said that they run the risk of undermining the case for making cars in the UK and can have an 'irreversible impact' on the sector.
Aston Martin is exempt from the rules because it sells a relatively small number of vehicles.
