A large British supermarket offers shoppers free wine in March – as long as they assess them on social media.
Aldi has launched his own 'Wineefencer Club', looking for Piggyback from successful 'Wine Influencers', which assess different wines online, with the help of social media sites such as Instagram and Tiktok.
It works together with influencer Liam d'Arcy, who goes online 'The Wine Wally', who will advise shoppers how they can become the next rising star of social media.
Mr. D'Arcy, who has 104,000 Instagram followers and 29,000 Tiktok followers, will be a mentor for the members of the clubs while helping them create memorable reviews.
The supermarket selects ten people to be part of the club, which will then judge different types of Aldi wine for the next three months – all free.
The catch is that they have to share their assessments on social media so that the world can see.
Those who become a member of the exclusive new club must submit an application before March 18.
Aldi has launched his own 'Wineefluencer Club', looking for Piggyback from successful 'Wine Influencers', which assess different wines online, using social media sites such as Instagram and Tiktok
Aldi works together with influencer Liam d'Arcy, who goes online 'the wine wally', who will advise shoppers how they can become the next rising star of social media
The supermarket selects ten people to be part of the club, which will then judge different types of Aldi -Wijn for the next three months – all free
As part of the application, budding wine lovers will have to write 150 words about why they should be chosen, and answer which Aldi -Wijn is their favorite and why.
Liam d'Arcy said: “This is a fantastic opportunity for wine lovers – not just to taste Aldi's great wine for free, but to develop their skills, grow their audience and help others discover tops from the latest range.”
Julie Ashfield, director of buying at Aldi UK, says: 'At Aldi we embrace the changing world of wine.
'With the launch of our Wineefluencer Club we not only offer great wine, we create a community where passionate wine lovers can share their thoughts about the range. It's all about making wine something that everyone can enjoy, regardless of their level of expertise. '
To make the chance to land the role, budding tasters must send an e -mail to Wineefluencerclub@aldi.co.uk, including their request, full name, proof of age and social media details.
