Bosses at BBC Radio 2 caused a stir when they had veteran broadcasters such as Steve Wright in an attempt to attract younger listeners.
Now they are being taken under fire about plans to win back the older audience, which then left the station.
Stars at Boom Radio, which was founded in 2021 to rely on those 'Baby Boomers' and is now the fastest growing commercial station in the UK, say the plans of Radio 2 for an extra digital service, Radio 2 extra, are a flagrant 'rip-off' that threatens their own future.
Boom presenter David 'Diddy' Hamilton, who worked at the BBC for 25 years, branded the company 'pathetic' last night. He said to The Mail on Sunday: 'I think the BBC should be bigger than this.
'It is still the most important temporary employment agency in the country and it should not leave an audience than finding someone else who has made a great success of catering for that audience and then want them back. It is pathetic. '
Phil Riley, co-founder of Boom Radio, who has 750,000 listeners, believes that the proposed scheme could sound the death bell in front of his station.
He wants Ofcom to reject the idea and said: 'There is no doubt that we can go bankrupt. The BBC plans are literally a rip-off tree radio. There is nothing new or innovative about what they represent. '
His comments come when radio regulator ofcom completes his decision on the proposal of the BBC.
Boom -presenter David 'Diddy' Hamilton, who worked at the BBC for 25 years, last night the company 'pathetically' branded '
Bosses at BBC Radio 2 caused a stir when they had veteran broadcasters such as Steve Wright in an attempt to attract younger listeners
Stars at Boom Radio, which was founded in 2021 to rely on those 'Baby Boomers' and is now the fastest growing commercial station in the United Kingdom, say the plans of Radio 2 for an extra digital service, Radio 2 extra, are a flagrant 'rip-off' that threatens their own future (stock image)
The post on Sunday understands that Ofcom will make its decision for a BBC board meeting on April 2-to vote with rubber.
Hamilton, 86, said that bosses on Radio 2 had made a big mistake by throwing some older presenters.
He said: “We are the radio trekking. That was our window for the world, but the younger generation has so many other ways to gain access to music. They don't listen to the radio. '
Lorna Clarke, the Music director of the BBC, said: “Our music extensions enable us to support new music, to present British talent, indicate emerging from our unparalleled archive and help the audience to discover a larger range of music than what is available on the market.”
