Nike is still struggling.
The iconic shoe company has just reported a shocking collapse of the sale that fans are concerned about the future of the store.
It is a bleak update in a Saga that has demonstrably seen the most legendary athletic fashion brand in America to put popular products on its shelves.
“For me, the only thing Nike has for them seems to be Merk Imago to justify shameful prices,” a customer recently complained about Reddit.
$ 200 for a sneaker? Yes good. '
Nike's turnover fell by 9 percent, a stunning decrease of $ 1.16 billion in the value of shoes, tracksuits and T-shirts.
Managers said that the delay was probably because Chinese consumers go back to expenditure. There are several reasons for Nike's struggles.
For years, conservatives have criticized Nike for her partnerships with political activists and athletes, such as Colin Kaepernick, who protested during the national anthem, considering a shift to 'awake' culture.
Nike's stores reported to delay in the past year
The company's position on social issues and dedication to diversity and inclusion has led to some people being accused of prioritizing activism over traditional American values.
In particular, conservatives spoke out against the fully female super bowl advertisement of the company.
Caitlin Clark, the dominant WNBA player, was a central figure in the advertising campaign.
And now Nike is also confronted with heavy competition from rising competitors in the US.
Hoka, Brooks and Saucony all win to sell sales in the athletic sneaker industry after having spent millions of dollars on branding agreements with running clubs and community events.
These brands are more agile and often offer trendy designs for lower price points and deliver a more environmentally conscious message.
Nike, on the other hand, struggled with stock numbers in his stores.
The company rarely offers major discounts on its top shoes, including the iconic Air Jordans brand.
Caitlin Clark was the central figure in a Nike advertising campaign with which conservatives are against
Nike has a new CEO in Elliott Hill
Turnover fell most in China, one of the largest markets, where they dropped 17 percent.
Before the sales dip, Nike was already in the middle of a revolutionary change, led by the new CEO, Elliott Hill.
Hill, who took over first place in the company at the end of 2024, has warned that the company must endure a rocky period before the ship is directly directly.
During the profit call, Hill said that he expects the sale to continue to fall in the next quarter.
He also explicitly said that Trump's White House will harm Nike's Bottom Line.
Shares for Nike fell on the day, because investors fell by 5.4 percent.
It is the lowest that the stock has sunk since 2020 when the Wall Street entered a recession during the Pandemie.
