Think, as soon as a staple in shopping centers in the US, a deal that would remove its stock market Ticker from public trade markets.
The company said it received an estimated offer of $ 633 million from WHP Global, the same company that has Toys R US, Isaac Mizrahi, Vera Wang and Anne Klein.
I think it is a very different brand for WHP: it is a medium fashion brand that is known for its denim, clothing and accessories.
It came in hundreds of American shopping centers after he exploded on stage in the 1980s with his '3-Zip Marilyn' Light Wash-Jeans.
A small, red triangle with the name of the company was stitched in one of the back pockets.
For years, the clothing company tried to regain attention for years through shocking and iconic advertising campaigns.
The iconic store contained A-Listers such as Amber Heard, Claudia Schiffer and Drew Barrymore in a series of provocative promotions.
Guess Riské shoots astonished audience with advertising campaigns with a Sydney Sweneer as Anna Nicole Smith Look-Alike and a bikini-bearing Jennifer Lopez.
Large staples in the shopping center, including brands with a high and low-end, evaluate their business models again
But this year the brand did not translate the advertisements into customer interest in its national stores, with stores in February in the state of almost 40 percent in the state of New York and a decrease of 29 percent in New Jersey, according to Placer.ai.
Stores in California (an increase of 7 percent), Colorado (an increase of 9 percent) and Michigan (an increase of 16 percent) saw more customers enter their locations.
For WHP, the potential purchase includes an acquisition of 57 percent of Guess shares for $ 13 per share.
The other 43 percent would be the property of the co-founders and CEO of the company.
No stores are expected and the company said that there would be 'no material change' in the clothing during the potential transition. It also said that a deal has not been completed, and that gamble 'board weighs their options.
Retail experts said the sale could help to expand its ownership of nostalgic brands that have had to deal with a delay in consumer interests.
“This is a typical game of WHP Global,” Neil Saunders, the director of the retail trade in Globaldata, told DailyMail.com.
“They see gamble as a brand that they can grow and develop through their operational model and distribution network.”
Amber Heard was part of 2011 Guess Advertising Campaign
Drew Barrymore also posed for the fashion brand
Claudia Schiffer joined a series of A-Listers who posed for the commercials of the shopping centers favorite
In addition, Guess and WHP worked together earlier: in April 2024 the companies collapsed money together to buy designer Bag Store Rag & Bone.
That acquisition immediately paid off for the income of Guess, giving the company a revenue growth boost at the end of 2024 and beating the expectations of Wall Street.
But the acquisition was not enough to attract consistent, excited customers, Saunders warned.
“Guess is known, but it has potential for expansion and WHP wants to do this,” he added.
“However, they will have to inject more energy and excitement into the GIS offer and expand the distribution of the brand.”
But think that 'decision comes in the midst of huge shakups in the fast and designer fashion industries.
Several retailers have difficulty delaying the sale of the retail trade, higher than expected inflation numbers and predictions that will close a record number of stores.
At the top, Versace, Gucci and Miu Miu all change from top managers after several rocky years of the fashion company.
But entry -level companies are confronted with even more existential problems.
Mall traffic is still trending down after years of shrinking interest in personal stores.
Major players such as Temu and Shein have completely changed the game with their cheap, fashionable online stores (their business models are currently being threatened with approaching rates.)
Slowly dying shopping centers have contributed to a tree in store closures in the US.
Forever 21, another staple of mid-2000 shopping centers, announced his second bankruptcy this week in five years.
Liberated Brands – who operated Billabong, Quiksilver and Volcom – also presented bankruptcy earlier this year.
Both brands said that all stores will be closed.
Department stores also feel the combustion, in which several retailers expect sales this year, slow down.
For example, Kohl's predicted a cloudier annual prediction than Wall Street had expected. The company said it will probably see the sales delay between five and seven percent this year.
Experts believe that more than 15,000 stores will close this year, almost double the amount of stores that were closed in 2024.
