The NFL has ended a multi -year exclusive partnership with Nike.
Under Armor is back in the good grace of the NFL and signs a long-term deal to become the official football and glove partner for the competition.
Nike, which increasingly examined conservatives, had the exclusive rights agreement until the end of the 2024 season.
It is the newest blow for the world's largest sports equipment company. Last week the stock price of Nike joined after it had told investors that the warehouses had full of unsold shoes, tracksuits and T-shirts.
This marks Under Armour's second time that cooperates with the NFL after a five -year break. The company started producing exclusive gloves for the competition in 2006 for the first time, but ended the partnership in 2020 as part of a cost -saving movement.
Now, with founder Kevin Plank – an avid president Trump supporter – back as the top boss, are reviving old relationships.
“From before I even set foot on an NFL field, Under Armor was like a second skin for me,” said Justin Jefferson, the star -wide receiver for the Minnesota Vikings, about the new deal.
“For me there is nothing else that compares.”
Viking's Ster -wide receiver Justin Jefferson compared the gloves with 'second skin'
Nike has a new CEO in Elliott Hill
The NFL announced the new agreement on Tuesday and replaces the contract that Nike had held in 2024.
Nike has now just inked an expansion of 10 years in December with the NFL in December.
The contract ends in 2038.
The company – which has made conservatives angry by tuning its commercials to women's sports and black athletes – will continue to offer shoes and gloves alongside adidas.
“Nike has been an invaluable partner since 2012,” said NFL commissioner Roger Goodell while announcing the continuous partnership.
“Nike is a strategic partner who will help us grow international football, support youth football and make progress in the safety of players.”
Nike refused to comment on this article.
Tumble Nike's controversies and recent sales
The decision of the NFL to refrain from the exclusive gloves of Nike and Cleats Partnership comes days after the company had reported a rough patch in the global sale.
Nike gave shoe plates for the NFL in 2024
Colin Kaepernick, a former Quarterback that started in the Super Bowl, is associated with Nike's brand
Nike's stores reported to delay in the past year
Nike's turnover fell by 9 percent a huge decrease from $ 1.16 billion, the value of shoes, tracksuits and T-shirts decrease.
The sale in China was very grim. Nike said it saw a turnover of 17 percent fall when the country was in economic unrest.
It is expanding a series of Rocky win reports for the company that has undergone some major changes in his C-suite.
In September Nike's CEO John Donahue left his position.
Elliott Hill, an old veteran of the company, stepped in and announced major changes to the company's surf.
For years, Nike has sown the market share for upcoming running shoe brands – such as Hoka, Brooks and Saucony.
It also encountered controversy in the US after supporting social justice initiatives and Activists such as Colin Kaepernick.
Kaepernick, a former Super Bowl starter, drew controversy while protesting against the brutality of the police.
Conservatives found his protest action-kneeling during the pre-game singing of the folk song struggling for American veterans.
