A bizarre KFC advertisement in which a man is baptized in a gravy -Lake has fueled hundreds of complaints about claiming that Christianity 'spot'.
The Advertising Standards Authority (ASA) has received nearly 1,000 complaints about the commercial, including those of angry Catholics and Protestants.
The new KFC UK advertisement – entitled 'All Hail Gravy' – shows a man who is baptized in a gravy -more before transforming into a chicken nugget to humans.
The advertisement also has religious language, including fried chicken that becomes 'divine dunked' in gravy and ends with the words: 'believe in chicken'.
The advertising watchdog said that the complaints about the advertisement include people who say that it is mocking Christianity and baptism, glorifying Culties and Satanism, and even that it promotes cannibalism.
The Advertising Standards Authority (ASA) has received nearly 1,000 complaints about the KFC advertisement entitled 'All Hail Gravy'
The advertisement has attracted the anger of Christians who claim that it is 'blasphemy', 'spot God' and points out that it would not be considered funny to portray other religions in this way
However, ASA has not started research into the advertisement of KFC and has established that it does not break advertising rules.
As part of his decision, the watchdog said that the advertisement contained a very stylized and fantastic scenario and was of the opinion that they were probably interpreted as abstract or creepy, rather than openly painful '.
It concluded that the advertisement 'probably does not cause any damage to children, excessive need or caused serious or widespread violation and was not irresponsible'.
However, viewers have described it as' mean ', horrible', 'blasphemy' and 'spot God', according to comments in the Christian press. “I have never complained about an advertisement, but this is outside the pale,” someone said.
Baptism, a profound symbol of death, funeral and the resurrection of Christ, is central to the Christian faith.
One comment on the advertisement says: “I reproduce this in the name of Jesus Christ,” while the other quotes a Christian Scripture and adds: “God cannot be mocked. A man harvests what he sows. '
Another described it as' disrespectful for Christians' and added: 'Do the same advertisement but mock other religions, see how arty and funny it [is] Than.'
The advertisement has religious language, including baked chicken that becomes 'divine dunked' in gravy and ends with the words: 'believe in chicken'
The two -minute advertisement shows a man who is lost in the forest before he meets a chicken and then follows a group of mysterious strangers with a gigantic, golden egg
A spokesperson for ASA said: 'I can confirm that we have received nearly 1,000 complaints about the advertisement' All Hail Gravy 'from KFC.
'The nature of the complaints we have received is varied: some people have objected that it is not suitable to be seen by children who may be afraid of or upset; Others object that it is painful, offensive and harmful, as they regard as scenes of human sacrifice and cannibalism, as well as cultism. Some also believe that Christianity and baptism are mocking. '
They added: 'The complaints were carefully assessed by the ASA Council, the jury that decides whether the advertising rules have been violated.
'ASA Council does not consider that there are grounds for a formal investigation. We will continue to assess complaints that raise new problems, but we are currently not going to take further action. '
The two -minute advertisement shows a man who is lost in the forest before he meets a chicken and then follows a group of mysterious strangers who wear a gigantic, golden egg.
He is then led to a gravy lake where a woman immerses him in the gravy, an act that transforms him into a piece of baked chicken on a person. The woman who baptized him holds the chicken up while the crowd cheers.
The man in the advertisement is led to a gravy lake where a woman immerses him in the gravy, an act that transforms him into a piece of baked chicken by a person
The woman who dumps the man, then holds him up the chicken while the crowd cheers
KFC has described the advertisement as a 'modern fable' and his Chief Marketing Officer in the UK, Monica Silic, said it was designed to 'bring some lightness and lightness to the chaotic world'.
The advertising agency behind the advertisement, Mother London, said it was aware that the advertisement could split the opinion. “We are becoming polarizing because we want a conversation,” said Martin Rose, the creative director when it was released.
It is not the first time that KFC has distributed the opinion with his advertisements. An advertisement from 2017 with a chicken dancing on rap music was the most complained about AD, with ASA 755 complaints.
It is rare that the ASA prohibits advertisements on the basis of the fact that it insults Christians, although it has happened in the past.
In 2008, the ASA forbade a number of advertisements from Beauty brand GHD with lingerie-clad ladies who pray for perfect hair from 'ghd' instead of God, with some even held up what looked like rosary.
