Intel Outsourcing Marketing to accentuate with AI who is probably powered by its own chips
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- Intel will outsource marketing roles to Accenture and artificial intelligence
- CEO CEO LIP-BU TAN pushes structural cuts to speed up the activities
- Marketing personnel can help in training replacements if dismissals are planned
Intel Has started to inform his marketing staff that many of their roles will be outsourced to Accenture, which will use artificial intelligence to manage parts of Intel’s marketing efforts, possibly driven by Intel’s own processors.
This movement is part of CEO LIP-BU TANThe wider plan to revise activities, save costs and to accelerate decision -making.
Intel revealed his plans with a statement that Accenture describes as ‘an old partner and trusted leader’ and said that it is expanding that relationship, with affected employees who were informed on 11 July.
Significant changes in team structures
“The transition from our marketing and operational functions will result in important changes in team structures, including potential staff reductions, with only lean teams,” Intel wrote in a personnel message. The company did not reveal how many employees could be influenced by the cuts.
Intel added: “We are aimed at modernizing our digital possibilities to better serve our customers and to strengthen our brand.”
Intel describes the shift to Accenture as a way to streamline marketing work.
“We have to change our ‘Go to Market’ model to respond more to what customers want,” the company reportedly told its marketing team. “We have received feedback that our decision -making is too slow, our programs are too complex and our competitors move faster.”
Intel is struggling to get the ground back after losing market share in PCs, data centers and AI chips. Turnover has fallen by about a third in recent years.
“We work together with Accenture to use AI-driven technologies with the goals to move faster, simplify processes and to display best practices, while also managing our expenses,” Intel told employees, adding that some employees can be asked to train their replacements during the handoff period.
A few days earlier the production of production was warned that up to 20% of their jobs could be lowered in July 2025.
By Oregon Leef
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