iPhone 15, iPhone 14 and other models get price cuts up to Rs. 5,900 in India
Apple has slashed the prices of iPhone 15, iPhone 14 and other models in India after cutting import duties. As a result, the prices of some of Apple’s most popular models have come down from as low as Rs. 300 to as high as Rs. 6,000. This development comes a week after the Indian government announced a reduction in basic customs duty on smartphones from 20 percent to 15 percent during the Budget 2024.
iPhone price drop in India
The iPhone 15 and iPhone 15 Plus models have received a minor price cut of Rs. 300, with the smartphones now selling for Rs. 79,600 and Rs. 89,600 respectively for the 128GB storage variant. The same price cut has also been applied to the base iPhone 14 models, which now start at Rs. 69,000.
The iPhone 13 is the cheapest non-SE iPhone that Apple currently sells in India. Its price has been slashed from Rs. 59,900 to Rs. 59,600, which also marks a price cut of Rs. 300. Meanwhile, the iPhone SE (2022) sees its price drop by Rs. 2,300 and now starts at Rs. 47,600.
However, it’s the iPhone 15 Pro models that have seen the brunt of significant price cuts. Apple has slashed the price of the iPhone 15 Pro 128GB from Rs. 1,34,900 to Rs. 1,29,800 — a difference of Rs. 5,100. On the other hand, the iPhone 15 Pro Max, which originally retailed for Rs. 1,59,900, has seen a price drop of Rs. 5,900 and can be purchased for Rs. 1,54,000.
Apple India’s official website now lists the revised pricing.
| Product | MRP | Deal price |
|---|---|---|
| iPhone 15 Pro Max | Rs. 1,59,900 | Rs. 1,54,000 |
| iPhone 15 Pro | Rs. 1,34,900 | Rs. 1,29,800 |
| iPhone 15 Plus | Rs. 89,900 | Rs. 89,600 |
| iPhone 15 | Rs. 79,900 | Rs. 79,600 |
| iPhone 14 Plus | Rs. 79,900 | Rs. 79,600 |
| iPhone 14 | 69,900 rupees | 69,600 rupees |
| iPhone 13 | 59,900 rupees | 59,600 rupees |
| iPhone SE (2022) | Rs. 49,900 | Rs. 47,600 |
The move comes amid news that global smartphone shipments rose 6.5 percent in the second quarter of 2024, according to market research firm IDC (International Data Corporation). Despite Apple dethroning Samsung as the top-selling smartphone company in 2023, the South Korean tech conglomerate emerged as the brand with the highest number of devices shipped in Q2 2024, with an 18.9 percent market share.
Apple and Xiaomi took second and third place with 15.8 percent and 14.8 percent of total shipments in the second quarter, respectively.
