iPhone 16 Pro Max production costs revealed: these are the most expensive parts
The iPhone 16 series was unveiled by Apple last month, and teardown videos and durability tests of the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max are currently making the rounds on the internet. Recently, the Bill of Materials (BOM) details of the iPhone 16 Pro Max surfaced online, revealing the total production cost of the device. The BOM cost of the latest flagship is $32 (approximately Rs. 2,500) higher than its predecessor. This year, Apple upgraded the camera, display and chipset of the new iPhone 16 Pro Max, leading to an increase in the production costs of the device.
iPhone 16 Pro Max bill of materials reaches $485
According to a cost overview from TD Cowen seen by According to AppleInsider, the total cost to produce the 256GB version of the iPhone 16 Pro Max is $485 (approximately Rs. 30,000). This is $32 higher than the BOM cost of the iPhone 15 Pro Max’s $453 (approximately Rs. 38,000).
The display and rear camera are the most expensive parts of the iPhone 16 Pro Max, priced at $80 (roughly Rs. 3,800), each accounting for around 16 percent of the BOM. The same components for the display and rear camera of the iPhone 15 Pro Max cost $75 (approximately Rs. 6,200) and $70 (approximately Rs. 6,000) respectively.
The iPhone 16 Pro Max’s new camera control button costs $19 (approximately Rs. 1,500), just $3 more than the iPhone 15 Pro Max’s action button as per the TD Cowen report. New RAM technology costs $17 (roughly Rs. 1,200), down from $12 (roughly Rs. 1,000) of the iPhone 15 Pro Max. The new Bionic chip costs $45 (approximately Rs. 3,700), while the internal storage costs $25 (approximately Rs. 2,000).
The iPhone 16 Pro Max price starts at $1,199 (approximately Rs. 1,00,700) for the base variant and the BOM cost of $485 appears to be around a third of the price tag. This indicates that Apple has a gross margin of 59.6 percent for each unit sold.
The iPhone 16 Pro Max price starts at Rs. 1,44,900 for the 256GB model in India. It runs on the new A18 Pro chip and features a 6.9-inch Super Retina XDR OLED display with a 120 Hz refresh rate (ProMotion) and a peak brightness of up to 2,000 nits. It has a triple rear camera setup consisting of a 48-megapixel wide primary camera, a 48-megapixel ultra-wide-angle camera and a 12-megapixel telephoto camera. At the front, the device is equipped with a 12-megapixel TrueDepth camera.
